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Ligiane Soares

@ligianesoares

Senior Digital Marketing Specialist at Stifel Marcin – The B2B Ad Agency, growing B2B SEO rankings by up to 350%.

At Stifel Marcin – The B2B Ad Agency, I own digital marketing strategy for B2B client accounts across SEO, paid media, and ABM. I led GEO work to improve client visibility in Google AI Overviews and LLMs.

My SEO work drove up to a 350% increase in top-10 keyword rankings within six months. I also contributed to website growth initiatives associated with a 23% increase in new users and a 30% increase in website-generated leads year over year.

Earlier, at TicketNetwork, I managed ecommerce paid search campaigns and restructured Google Ads and Bing Ads accounts, increasing conversion rates by 20% across priority campaigns. At Rede de Ensino Doctum, I worked on marketing initiatives that contributed to a 20% increase in undergraduate enrollment.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Specialist

Current

Stifel Marcin

Nov 2020 - Present (5 years 11 months)

Owned end-to-end digital marketing strategy for multiple B2B client accounts, leading SEO, paid search, paid social, and ABM initiatives with full accountability for lead generation performance and ROI. Led GEO strategy for B2B clients, optimizing content and site structure for AEO, Google AI Overviews, and LLM visibility.

SEO Paid Search Paid Social ABM GEO Google Ads Bing Ads Looker Agency Analytics CRO performance reporting Budget Management Client Advisory

Marketing Specialist

TicketNetwork

Sep 2017 - Jun 2020 (2 years 9 months)

Managed high-volume ecommerce paid search campaigns with monthly budgets exceeding $100K, optimizing keyword performance to achieve strong ROI in a highly competitive industry. Revamped Google Ads and Bing Ads account structures, resulting in a 20% increase in conversion rates across priority campaigns.

Google Ads Bing Ads SA360 Optmyzr SEMrush Moz Google Search Console Keyword Planner SEO Paid Search KPI Analysis Recruitment Marketing

Communications Specialist

Rede de Ensino Doctum

Apr 2012 - Jun 2016 (4 years 2 months)

Produced and managed content for institutional websites and marketing materials, strengthening brand positioning and audience engagement. Planned and executed internal and external marketing campaigns in collaboration with the central Communications Department.

Content Management Marketing Campaigns Brand Positioning Internal Communications External Communications Script Writing Speechwriting Event Planning