Open to opportunities

Lezahn Herselman

@lezahnherselman

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Experienced marketing and onboarding specialist skilled in vendor management and operational optimisation.

South Africa

Message

What I'm looking for

I am looking for a role where I can manage vendor onboarding, optimise operations, lead marketing initiatives, and contribute to cross-functional teams in a fast-paced, collaborative environment.

I am a results-driven marketing and onboarding specialist with extensive experience across vendor management, retail coordination, and administrative support. I excel at building strong vendor and client relationships and negotiating contracts to reduce costs while maintaining service quality.

My background spans vacation property management, music industry marketing, and telecommunications retail coordination, where I planned and executed digital campaigns, coordinated live events, and managed inventory and POS materials. I am proficient in Notion, Breezeway, and multiple social platforms to streamline workflows and improve campaign performance.

I have led onboarding programs, developed onboarding processes in Notion, tracked KPIs, and provided actionable reports to management, improving operational planning. I also coordinated logistics for events, studio shoots, and retail merchandising to ensure brand alignment and timely execution.

I bring strong communication, attention to detail, and the ability to thrive in fast-paced, target-driven environments. I am committed to improving processes, driving engagement, and supporting cross-functional teams to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Onboarding Specialist

Current

Estaga LLC

May 2024 - Present (1 year 7 months)

Managed the full onboarding process for new vendors and negotiated service fees and contracts, reducing costs while maintaining service quality; implemented Notion-based processes and tracked KPIs to improve operational decision-making.

Vendor Management Onboarding Notion Breezeway Contract Negotiation KPIs

Marketing Specialist

LLH Productions

Apr 2022 - Jun 2024 (2 years 2 months)

Planned and executed digital marketing campaigns across Instagram, Facebook, TikTok and YouTube to increase online engagement; coordinated artist bookings, video shoots and events while delivering analytics-driven recommendations.

Social Media Marketing Campaign Management Content Production Event Coordination Analytics Artist Relations Creative Briefing

Retail Coordinator

Chatz Connect

Aug 2019 - Mar 2022 (2 years 7 months)

Coordinated production and distribution of marketing collateral and managed warehouse bookings and inventory allocation across stores; implemented visual merchandising guidelines and supported digital retail campaign integration.

Visual Merchandising Inventory Management Logistics Creative Briefing Campaign Integration

Sales Coordinator

Chatz Connect

Jun 2014 - Jul 2019 (5 years 1 month)

Produced weekly and monthly commercial reports tracking KPIs and sales trends; coordinated supplier meetings, negotiated terms, oversaw promotional campaigns and supervised call center performance and commission programs.

Sales Reporting KPI Tracking Negotiation Promotion

Personal Assistant

Old Mutual

Feb 2014 - Jun 2014 (4 months)

Provided high-level administrative support to the Leopards Team including diary management, meeting logistics and minute-taking, and compiled operational reports to assist senior leadership performance tracking.

Meeting Coordination Minute Taking Administrative Support Reporting Scheduling Executive Assistance

Key Account Manager

Entertainment Logistics Services

May 2012 - Feb 2014 (1 year 9 months)

Managed key supplier and retail relationships, conducted product onboarding and merchandising standards, coordinated business planning and forecasts, and oversaw reverse logistics to minimize losses.