
Leyla R
@leyla
Executive strategist connecting Asian and Middle Eastern capital with Eurasian markets; advising on creative economy and sustainable urban development
What I'm looking for
At the Ministry of Culture of the Republic of Azerbaijan, I advised on creative and cultural economy, sustainable urban development, and policies supporting artists and creative industries. I also supported cities seeking to join the UNESCO Creative Cities Network.
My current work at Silk Road Travel includes guiding incoming travel agents from Asian and European markets and helping ensure tour information and logistics meet overseas expectations. I also contribute to Women in Renewable Energy (WiRE).
Experience
Work history, roles, and key accomplishments
Senior Travel Consultant
Silk Road Travel
Jul 2025 - Present (1 year 4 months)
Providing direct guidance during tours for incoming travel agents from Asian and European markets.
International Practice Alignment: Educating the Company on global service provision, logistics, and operational best practices.
Data Accuracy: Ensuring all information regarding tour sites, itineraries, and logistical arrangements is accurate and meets overseas expectations.
Member
Women in Renewable Energy (WiRE)
Nov 2024 - Present (2 years)
Worked as Member at Women in Renewable Energy (WiRE).
International Consultant
Ministry of Culture of the Republic of Azerbaijan
Nov 2025 - Mar 2026 (4 months)
- Advise on creative and cultural economy: Provide strategic advice to help cities develop and strengthen their creative sectors, fostering economic growth and innovation.
- Promote sustainable urban development: Work with cities to integrate creativity into their planning for long-term sustainable development.
- Support cultural policy: Create and implement policies that support artists, cultural
Representative
ART INVESTMENT GROUP
Feb 2024 - May 2025 (1 year 3 months)
• Spearhead the growth of corporate clients or organizations art investment business in Azerbaijan, Georgia, and the CIS region, guiding High Net Worth Individuals (HNWIs) in building and managing fine art collections together with professional teams.
• Through strategic acquisitions and market expertise, helping clients achieve their investment goals while fostering a passion for the art world.
Assistant to the Chief Representative of Azerbaijan Office
Dubai Chambers
Feb 2021 - May 2024 (3 years 3 months)
1. Ensure all administrative operations of the office.
2. Manage all types of communication.
3. Assist the full cycle implementation of project-based activities via the International Offices.
4. Support in the organization of all business facilitation platforms, such as seminars, conferences, group discussions, roundtable, forums and others.
5. Participate in the identification of opportunities f
Business Development Manager
Olissey Travel Azerbaijan
Jan 2019 - Dec 2020 (1 year 11 months)
- Leading strategist on all chosen markets for the Business Development and Collaborations
- Inbound team leader
- Marketing strategist
- Coordinator for business development and risk management
- Market analitics
Business Development Manager in European Union
Millennium Tourism Lufthansa City Center
Nov 2017 - Oct 2019 (1 year 11 months)
Strategic Alliance & Network Management:
- Managed key relations between Lufthansa City Center (LCC) HQ and Millennium Tourism DMC LCC, serving as the central link and official company representative at international gatherings and conferences.
- Established and maintained a stable, cross-continental alliance between LCC HQ and the local offices.
- Enhanced brand awareness and visibility within t
Regional Manager for Eastern Asia (China /Japan /Korea )
Azerbaijan Tourism Board
Oct 2018 - Jan 2019 (3 months)
Responsibilities:
- Data Collecting and setting up Strategy for Chinese market
- Direct Management with Regional office in China
- Management with teams and delegations
- Inter related team work with STA
- Setting up new, fresh goals for the Strategy Management
- Inter connected work with Marketing dept.
In-bound Sales Coordinator & Brand Ambassador
Millennium Tourism Lufthansa City Center
Aug 2018 - Oct 2018 (2 months)
Worked as In-bound Sales Coordinator & Brand Ambassador at Millennium Tourism Lufthansa City Center.
International Communications Management/ Asistant to Head EU Coordinator
Millennium Tourism Lufthansa City Center
Mar 2017 - Jan 2018 (10 months)
Worked as International Communications Management/ Asistant to Head EU Coordinator at Millennium Tourism Lufthansa City Center.
Account Executive
Across China Communication (ACC)
Mar 2016 - Jan 2017 (10 months)
- Assisting in leading local (Chinese) & overseas creative groups
- Building and maintaining relationships with clients from multicultural backgrounds
- Finding new talents, and bring them to teams for running projects
- Project Pitching and Sales of relative services for all event types
- Creative Solutions and Innovational ideas, identifying relative agencies and vendors for the events
- Pitch
Assistant Translator
Zhong Jia Group
Nov 2015 - Mar 2016 (4 months)
Responsibilities:
- Responsible for direct translation on all the related meetings etc.
- Responsible for Briefing, Power Point, PDF etc. Design and Design Related topics translations
- Translation of all the email, document etc. related information exchange between the Company and the Clients.
- Translate Overseas Media content on 3D printing industry ,Design materials, Design Shows, Exhibitions
Technical Translator
Pactera
May 2013 - Jan 2015 (1 year 8 months)
Transcript improving on the new & old Nokia Phones/ Translator
Education
Degrees, certifications, and relevant coursework
International Telecommunication Union
AI governance: fundamentals | Introduction to AI Governance
May 2026
Learning Art Direction
Feb 2024
Develop Your Strategic Planning Skills
Sep 2023
Dubai Chambers
Best Administrative Employee of 2022
Sep 2023
Digital Transformation for Leaders
Sep 2022
Dubai Chamber of Commerce
Dubai Chambers for Certificate of Appreciation for the Effective Contribution in FEKRATI Ideas
Jul 2022
Writing with Flair: How to Become an Exceptional Writer
Feb 2022
Foundations of the Fourth Industrial Revolution (Industry 4.0)
May 2022
Pitching to Investors
Feb 2022
Introduction to Digital Twins
Sep 2022
Machine Learning for Marketing: Essential Training
Sep 2022
Customer Service Leadership
Aug 2022
Customer Service Leadership (2017)
Aug 2022
Charlene Li on Digital Leadership
Jul 2022
RPA, AI, and Cognitive Tech for Leaders
May 2022
Leading with Innovation
Jul 2022
The Future of Performance Management
Jul 2022
Strategic Agility
Jun 2022
Digital Transformation
May 2022
What Is Scrum?
Apr 2022
China University of Political Science and Law
Business Degree (in Chinese), International Business/Trade
2016 - 2017
Certificated
Tsinghua University
Master's degree, Art research/ Sufi Philosophy in Asia
2013 - 2016
Beijing Language and Culture University
Bachelor's degree, Language & Culture
2010 - 2013
language, culture, history and translation
Beijing Foreign Studies University
Gradueted the long term language studies, HSK course
2008 - 2009
Baku Art Gymnasium/ Bakı İncəsənət Gimnaziyası
Graduated. Certificated, main school lessons and art and art history/design/fashion
1994 - 2007
Gemeinschaftsgrundschule Am Domhof Bonn.Germany
Elementary school, language and culture
1999 - 2000
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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