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LEYA JOSEPH

@leyajoseph

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Senior financial analyst driving marketing ROI through data, automation, and strategic insights.

United States

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What I'm looking for

I seek a data-driven finance role where I can apply analytics, automation, and cross-functional leadership to improve marketing ROI, forecasting accuracy, and strategic decision-making.

I am a Senior Financial Analyst specializing in marketing finance and loyalty analytics, leveraging SQL, Python, and Power BI to turn complex datasets into actionable business strategies. I have delivered measurable impact—driving a 12% increase in customer engagement, 15% growth in loyalty program revenue, uncovering $5M+ in opportunities, and improving reporting efficiency by 30% through automation.

I partner cross-functionally with Finance, Marketing, IT, and executive leadership to build KPI dashboards, forecasting models, and governance processes that improve accuracy and decision-making. I also mentor junior analysts, lead training initiatives, and present executive-level insights that inform promotional and compensation strategies tied to hundreds of millions in revenue.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

Intapp (Integration Appliances Inc.)

Jun 2025 - Present (4 months)

Led loyalty analytics and executive reporting, building 10+ KPI dashboards and training 20+ cross-functional staff to inform GTM and financial strategies using analysis of 1M+ records.

SQL Power BI Dashboarding Root Cause Analysis Mentorship Data Governance

Senior Financial Analyst

Lowe's Companies Inc.

Jun 2024 - May 2025 (11 months)

Analyzed marketing campaign performance and automated reporting to drive a 12% increase in customer engagement and 15% growth in loyalty program revenue; uncovered $5M+ in cost-saving/revenue opportunities and optimized $50M+ promotional spend to improve ROI.

SQL Python Power BI Marketing Analytics Promotional ROI Forecasting

Financial Analyst

Lowe's Companies Inc.

May 2022 - Jun 2024 (2 years 1 month)

Built executive Power BI/Tableau dashboards and improved reporting accuracy by 20% through data governance, supporting month-end close and developing forecasting models to inform strategic planning.

Power BI Tableau Excel Forecasting Data Governance

Business Consultant

OpsVeda

May 2023 - Dec 2023 (7 months)

Conducted market surveys and financial analyses that increased revenue 5% and delivered data-driven strategies to the CEO to improve margins and implement cost-saving initiatives.

Market Research Financial Analysis Strategy Development Cross Functional Collaboration Presentation Process Improvement

Teacher

The O'Neal School

Aug 2020 - May 2022 (1 year 9 months)

Taught math, physics, and chemistry to eighth graders, developed lesson plans and assessments, and coached the school basketball team to support student development and engagement.

Lesson planning Classroom Management Assessment Design Communication Curriculum Development

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Greensboro

Master of Business Administration, Finance

2021 - 2023

Completed a Master of Business Administration with a Finance concentration, focusing on financial analysis, reporting, and data-driven decision making.