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@leyajoseph
Senior financial analyst driving marketing ROI through data, automation, and strategic insights.
United StatesI am a Senior Financial Analyst specializing in marketing finance and loyalty analytics, leveraging SQL, Python, and Power BI to turn complex datasets into actionable business strategies. I have delivered measurable impact—driving a 12% increase in customer engagement, 15% growth in loyalty program revenue, uncovering $5M+ in opportunities, and improving reporting efficiency by 30% through automation.
I partner cross-functionally with Finance, Marketing, IT, and executive leadership to build KPI dashboards, forecasting models, and governance processes that improve accuracy and decision-making. I also mentor junior analysts, lead training initiatives, and present executive-level insights that inform promotional and compensation strategies tied to hundreds of millions in revenue.
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Work history, roles, and key accomplishments
Intapp (Integration Appliances Inc.)
Jun 2025 - Present (5 months)
Led loyalty analytics and executive reporting, building 10+ KPI dashboards and training 20+ cross-functional staff to inform GTM and financial strategies using analysis of 1M+ records.
Lowe's Companies Inc.
Jun 2024 - May 2025 (11 months)
Analyzed marketing campaign performance and automated reporting to drive a 12% increase in customer engagement and 15% growth in loyalty program revenue; uncovered $5M+ in cost-saving/revenue opportunities and optimized $50M+ promotional spend to improve ROI.
Lowe's Companies Inc.
May 2022 - Jun 2024 (2 years 1 month)
Built executive Power BI/Tableau dashboards and improved reporting accuracy by 20% through data governance, supporting month-end close and developing forecasting models to inform strategic planning.
OpsVeda
May 2023 - Dec 2023 (7 months)
Conducted market surveys and financial analyses that increased revenue 5% and delivered data-driven strategies to the CEO to improve margins and implement cost-saving initiatives.
The O'Neal School
Aug 2020 - May 2022 (1 year 9 months)
Taught math, physics, and chemistry to eighth graders, developed lesson plans and assessments, and coached the school basketball team to support student development and engagement.
Degrees, certifications, and relevant coursework
UGMaster of Business Administration, Finance
2021 - 2023
Completed a Master of Business Administration with a Finance concentration, focusing on financial analysis, reporting, and data-driven decision making.
Bachelor of Chemical Engineering, Chemical Engineering
2015 - 2019
Earned a Bachelor of Chemical Engineering with coursework in chemical engineering fundamentals and applied process analysis.
United StatesYou can contact LEYA and 90k+ other talented remote workers on Himalayas.
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