Leonardo Fernandes

Hi, I’m Leonardo— a Product Designer with a background in advertising. That combination gives me a broad vision of business and a strong ability to listen to diverse target audiences.

In my current remote role at Alicerce Edu. / Eduquest, I work on product development across pedagogical, financial, operational, and other sectors. I collaborate closely with product management to define business rules, prioritize demands, and align with stakeholders, while structuring user journey mapping and screen flow for Fullstack Development systems.

I’m also passionate about building foundations that scale—creating and maintaining a Design System and full product documentation. Previously, as a UX Designer and through roles in digital marketing (including performance analysis with Facebook Ads) and social media, I developed strong skills in user-focused communication, copywriting, and creative direction—so I can design products that make users’ lives “better and more practical.”