Leonardo Fernandes
@leonardofernandes
Product Designer who blends advertising experience with UI/UX and design systems to improve lives.
What I'm looking for
Hi, I’m Leonardo— a Product Designer with a background in advertising. That combination gives me a broad vision of business and a strong ability to listen to diverse target audiences.
In my current remote role at Alicerce Edu. / Eduquest, I work on product development across pedagogical, financial, operational, and other sectors. I collaborate closely with product management to define business rules, prioritize demands, and align with stakeholders, while structuring user journey mapping and screen flow for Fullstack Development systems.
I’m also passionate about building foundations that scale—creating and maintaining a Design System and full product documentation. Previously, as a UX Designer and through roles in digital marketing (including performance analysis with Facebook Ads) and social media, I developed strong skills in user-focused communication, copywriting, and creative direction—so I can design products that make users’ lives “better and more practical.”
Experience
Work history, roles, and key accomplishments
Product Designer
Alicerce Edu. / Eduquest
Jun 2021 - Feb 2026 (4 years 8 months)
Developed product experiences across pedagogical, financial, and operational sectors for administrative, B2C, and B2B audiences. Collaborated with product management to define business rules, prioritize demands, and align stakeholders.
Digital Marketing Analyst
Convertte
Feb 2018 - Aug 2018 (6 months)
Managed digital advertising accounts and analyzed campaign performance using Facebook Ads. Produced social media, website, and blog copy while applying SEO techniques.
Social Media Intern
Leme Digital
Jul 2017 - Jan 2018 (6 months)
Created copy and visual content for digital media and monitored performance. Supported social media customer service (SAC 2.0) and helped plan campaigns for educational and auto parts sectors.
Education
Degrees, certifications, and relevant coursework
Universidade Federal do Ceará (UFC)
Publicidade e Propaganda, Publicidade e Propaganda
2015 - 2019
Studied Publicidade e Propaganda at Universidade Federal do Ceará (UFC) from 2015 to 2019.
Gracom Escola de Efeitos Visuais
Efeitos Visuais, Computação Gráfica
2015 - 2018
Completed Efeitos Visuais studies at Gracom Escola de Efeitos Visuais from 2015 to 2018, focused on Computação Gráfica.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Skills
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