Leonardo FerreiraLF
Open to opportunities

Leonardo Ferreira

@leonardo-ferreira

Product Design Director at XNV

Brazil
Message

What I'm looking for

I'm a very entrepreneurial and curious person and the most part of my experience was working for small and big startups: ContentTechs, FinTechs, HealthTechs and etc

Nowadays, I'm looking for an opportunity as a designer leader or equivalent to a senior position with the intention to help the company be driven by the design.

I'm a Brazilian Product Designer focused on digital products and services with over 10 years of career. I work as a Product Design Lead in the No Zebra Network (NZN), a brand that owns verticals such as Tecmundo, Baixaki, ClickJogos, Não Entre Aki, Voxel, Mega Curioso, SuperDownloads, My Series, FikaDika, The Hardware Show and The Brief. I was one of those responsible for creating the new brands and rebuilding the TecMundo, Baixaki and ClickJogos sites (adding more than 23 million monthly active users).


During my professional journey I had the pleasure of serving major brands in different areas: Envato, VideoBlocks, Wattsense, Trello, Asus, Microsoft, Digital Results, Zendesk, Algar Telecom, Udemy, Udacity, Intel, Mackenzie, Google, Martins / Tribanco, IBM Brazil, OMO, Caixa and etc


# Enterprises:
- FerreiraStudios: In 2015 I founded FerreiraStudios - one of the first YouTube Design channels that today has 70,000 subscribers and 3 million views, where I share reflections, design methods, tips on creative tools and insights on how to think about design in organizations. In addition, when I'm not producing content, I work as a consultant on specific innovation projects and product mentoring.


- ProductUp: In 2019 I founded ProductUp with two more partners - a content service focused on microlearning to promote continuous learning about digital product management.


# Why did I choose design?
Every day is a new opportunity to make and be the difference, that's why I chose Design, because I believe that this difference is born out of people's understanding and how to solve business and world problems. It's about waking up early and understanding why we're here.


# Profile:
Holistic and systemic view; Multidisciplinary; Readiness to share learning; Communicative; Focused on the user without forgetting the rules of the business; Culture driven by data and people; Strong energy applied to achieve business goals and KPIs; Constantly seeks resilience and tenacity;


#productdesign #productstrategy #businessdesign #userexperience #innovation

Experience

Nossos Psicólogos logoNP

Product Designer Mid-level

Nossos Psicólogos

I worked at HealthTech taking care of all part of SAAS product design. I was responsible for creating the brand and the interface components (GUI), as well as supporting the front-end development and solving design issues.

FE

Design Consultant

FerreiraStudios

The YouTube project grew and I took the initiative to see the venture as a real business. I turned the channel into a company and started working as a freelance consultant offering services to national and international brands, including services such as: Graphic Design, Design Thinking, Product Design, Service Design, Google Design Sprint and UX/UI Design.

NZN logoNZ

Product Design Lead

NZN

• Responsible for NZN's Product Design strategy and ensuring its conformity with the company's objectives
• Supervision of global metrics / KPIs in the area
• Removal of major technical impediments (chapter) deactivating the demands of the teams
• Definition and management of the area's operational structure
• Definition, maintenance and updating of processes in the area
• Ensuring the fluidity of

XN

Product Design Director

XNV

Leads the implementation of policies, objectives, design initiatives and product development within XNV. Collaborates on the design vision within the products and contributes to the processes of trust, guidance and development of the design team with a focus on performance and career, in addition, he participates on the company's board as an Investor Advisor in the VC fund.

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