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Leigh G

@leighg

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Generative AI prompt engineer and UX writer who improves AI outputs, safety, and user experiences.

Malaysia

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What I'm looking for

I seek roles that let me lead prompt strategy and trust & safety work, collaborate cross-functionally, and improve AI output quality while aligning with brand voice.

I am a generative AI prompt engineer and UX writer with 12+ years in digital writing, content design, and content marketing, and three years focused on prompt engineering and trust & safety for large LLM providers. I design and refine prompts, run red-teaming and model-behaviour evaluations, and align AI outputs with brand voice, accuracy, and safety requirements.

I have led UX content for web and mobile products across fintech, government, healthcare, and e-commerce, and have driven measurable content growth and product impact. I collaborate with linguists, R&D, and cross-functional teams to document best practices, produce training materials, and recommend improvements that improve tone, factuality, and cultural nuance.

Experience

Work history, roles, and key accomplishments

Current

AI Content & Prompt Specialist

Current

Freelance

Jan 2025 - Present (11 months)

Supported multi-client generative AI projects, designing and refining prompts to improve tone, factuality, and safety while contributing to trust & safety evaluations for major LLM providers.

Prompt Engineering Generative AI Trust & Safety Model Evaluation UX Writing Content Strategy

Generative AI Prompt Engineer

Invisible Technologies

Jan 2023 - Jan 2025 (2 years)

Designed and refined advanced prompts for SFT/RLHF workflows, promoted to Quality Analyst to evaluate model outputs for accuracy, safety and bias, and partnered with R&D and language teams to improve model behavior.

Prompt Engineering SFT Model Evaluation Quality Analyst Experimentation Collaboration

UX Writer & Content Designer

WPP

Jan 2020 - Jan 2023 (3 years)

Led UX writing and content design for web and mobile products across fintech, government, healthcare and e-commerce, improving product flows and delivering content projects from concept to launch.

UX Writing Content & Design Copywriting User Education Cross Functional Collaboration Figma Agile

Content Marketing Manager

Inmagine Group

Jan 2013 - Jan 2020 (7 years)

Promoted to manager and led content strategy that scaled to 425k+ monthly pageviews and increased monthly e-commerce revenue by 53%, growing organic traffic substantially through SEO and optimization.

Content Strategy SEO Content Marketing Analytics Brand Voice Editorial Management Knowledge Base Writing Revenue Growth

Education

Degrees, certifications, and relevant coursework

Unknown Institution

Diploma, English Teaching / Professional Certificates

Activities and societies: Certificates: Content Marketing Strategy; Google UX Design; SQL (ongoing); Python (ongoing)

Completed a Diploma in English Teaching for Non-native Speakers and multiple professional certificates in content marketing, UX design, SQL, and Python.