laurice dee
@lauricedee
Content & Growth Manager specializing in end-to-end short-form video editing and social media growth.
PhilippinesWhat I'm looking for
I’m a Content & Growth Manager with 10+ years of experience executing end-to-end content systems across multiple platforms. I specialize in short-form video editing, content repurposing, caption writing, and content distribution—so brands stay visible, consistent, and audience-relevant.
I manage the full pipeline from idea to edit, publish, optimize, and report. In practice, that means producing 5–10 short-form videos per week (Reels, TikTok, YouTube Shorts), writing hooks, captions, and CTAs optimized for engagement, and maintaining structured content calendars across 3–4 platforms with zero missed schedules.
Previously, I led content execution for CLIMBS Life and General Insurance Cooperative—producing 50+ campaign and product marketing assets, supporting a ₱400M+ product portfolio, and increasing product visibility and adoption across 300+ cooperatives in 80+ provinces. I’m results-driven and data-aware, using SEO & YouTube optimization plus analytics (Google Analytics and platform insights) to continuously improve reach and engagement, while keeping workflows organized through tools like Notion and Google Drive.
Experience
Work history, roles, and key accomplishments
Marketing & Product Manager
Climbs Life and General Insurance Cooperative
Jan 2015 - Jan 2026 (11 years)
Managed end-to-end social media and video content workflows, producing 50+ campaign and product marketing assets. Increased product visibility and adoption across 300+ cooperatives in 80+ provinces by executing structured content systems.
Program & Content Manager
NaFeCOOP / Co-operative College of the Philippines
Jan 2018 - Jan 2024 (6 years)
Developed and executed content strategies and communication materials for national cooperative programs. Created visual and educational storytelling assets and managed multi-platform campaigns aligned with engagement and development goals.
Education
Degrees, certifications, and relevant coursework
Xavier University – Ateneo de Cagayan
Bachelor of Science, Food Technology
Earned a Bachelor of Science in Food Technology at Xavier University – Ateneo de Cagayan in 2012.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Job categories
Skills
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