Open to opportunities

Shannen Kimberly Ballester

@shannenkimberlyballe

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Content Strategist | Media Strategist | Digital Marketing | AI automation

Philippines

Message

What I'm looking for

I’m looking for a role where I can grow digital audiences through SEO-driven video content, platform-specific storytelling, and performance analytics—while using AI automation tools to move faster and improve results.

Content Producer and Digital Marketing Professional with 4+ years of experience in content strategy, social media management, SEO, copywriting, and digital content production. Skilled in creating engaging content across YouTube, Facebook, websites, and other digital platforms.

Additional Skill: AI automation and workflow building. I can create workflow automations using AI tools to help optimize repetitive processes and improve operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Video Content Producer

Current

GMA New Media, Inc.

Jul 2023 - Present (2 years 11 months)

Created and managed digital content across YouTube, Facebook, TikTok, X, Dailymotion, and the official website, contributing to 20–40 pieces of content daily. Developed SEO-driven strategies for flagship news programs, increasing audience engagement by 70%, improving search visibility, and driving 100M+ monthly views.

Content Creation SEO Strategy Video Content Production Social Media Management Copywriting YouTube Analytics

Digital Marketing Officer

PSACI Create Your Career

Jun 2022 - Jul 2023 (1 year 1 month)

Produced marketing collaterals and visual content to support branding, campaigns, and promotions. Developed digital marketing strategies and managed social media pages, creating content and promotional copies for both online and print publications.

Digital Marketing Strategy Graphic Design Social Media Management Copywriting Content Creation Brand Guidelines Marketing Collateral