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Laura UserLU
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Laura User

@lauramou

UGC & Social Media Creator | Brand Protection & Business Operations | Open to Social Media / Sales Opportunities

Germany
Message

I bring together hands-on social media experience with strong business operations skills — a combination that's shaped by two very different but complementary roles.

As Assistant to the Management / Brand Protection Specialist, I handled office organization, accounting support (Lexware/DATEV), brand rights enforcement including social media take-downs, and customs/export processes. This gave me a sharp eye for detail, process, and cross-functional coordination.

Alongside this, I've run my own content and social media marketing business since March 2025 — creating content, growing an online audience, and negotiating brand cooperations from first contact through delivery. This taught me how brands think about social media from the outside in, and how to manage client relationships independently.

I'm currently exploring new opportunities in social media marketing and/or sales, where I can combine creative content skills with the relationship-building and operational rigor I've developed.

Experience

Work history, roles, and key accomplishments

TE

Executive Assistant to Management / Trademark Specialist

TÜV Markenverbund e.V.

Sep 2025 - Sep 2026 (1 year)

Enforced IP rights and conducted take-down procedures on social media, drafted legal documents, and automated workflows with Power Automate, reducing processing time by 50%. Prepared decision-relevant presentations and reports for top management and communicated with law firms, authorities, and business partners.

US

Au Pair

USA

Sep 2018 - Sep 2019 (1 year)

Provided daily care for six children and teenagers, including planning of all appointments and routines.

VR

Various Retail Positions

Various Retail

Jan 2014 - Dec 2018 (4 years 11 months)

Provided customer advice, handled till operations and barista work, and managed store opening and closing including cash-up as trusted key holder.

Education

Degrees, certifications, and relevant coursework

Humboldt-Universität zu Berlin logoHB

Humboldt-Universität zu Berlin

LL.B., Law

2020 - 2025

Completed a law degree (LL.B.) with a focus on Rechtswissenschaften, including trademark protection and social media law.

Universität Mannheim logoUM

Universität Mannheim

LL.B., Business Law

2019 - 2020

Participated in a business law programme (Unternehmensjurist) as part of the LL.B. studies.

Rowan College at Burlington County logoRC

Rowan College at Burlington County

Course, Criminal Justice

2019 - 2019

Completed a course in Introduction to Criminal Justice.

GU

Gustav-von-Schmoller-Schule

Abitur, Business

2015 - 2018

Earned the Abitur (German university entrance qualification) with a business focus.

GU

Gustav-von-Schmoller-Schule

Zweijährige Wirtschaftsschule, Business

2013 - 2015

Completed a two-year secondary school programme with a business focus.

Tech stack

Software and tools used professionally

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