Laura Kate

Built a modular email design system for Fuel Meals, improving production speed and campaign consistency. Created promotional and lifecycle emails across multiple customer touchpoints, and designed, tested, scheduled, and launched monthly email campaigns in collaboration with marketing teams.

Hired to improve email click-through performance through strategic email design and optimisation. Designed responsive campaigns, reusable templates, promotional assets, and animated email content in Klaviyo, and performed QA across email campaigns and website content.

Designed and produced digital, print, and motion assets in a fast-paced print environment, including editorial magazines and materials prepared for print. Created motion graphics, responsive websites, social media content, and email campaigns, and was promoted to lead social and email creative for 30+ client accounts.

Developed brand identities from concept to completion, delivering consistent brand systems across digital and print. Identified key problems and applied design principles to deliver effective solutions, maintaining brand consistency across digital, print, and other platforms.

BA in Visual Communication Design from Dún Laoghaire Institute of Art, Design and Technology, Dublin, from 2015 to 2019.