
Laura Cowell
@lauracowell
I convert supporter leads into long-term donations and lead high-performing telephone fundraising teams.
What I'm looking for
I've spent over 10 years in customer service and telemarketing, converting supporter leads into long-term charitable donations through clear, rapport-led conversations.
At Stratcom, I lead teams of 30–45 telephone fundraisers, organising campaigns, targets and incentives, tracking absence and hours, and supporting colleagues through Slack and TeamViewer.
I've also handled public claims enquiries for the Department for Work and Pensions, resolved escalated customer complaints, trained new starters, monitored call compliance, and consistently worked to KPIs and deadlines.
Experience
Work history, roles, and key accomplishments
Telephone Charity Fundraiser & Team Lead
Stratcom
Apr 2022 - May 2026 (4 years 1 month)
Led a team of 30-45 people, setting up the working day, organizing campaigns, targets, and incentives. Made outgoing calls to prospective charitable supporters to convert leads into long-term donations.
Telephone Charity Fundraiser
Zebra Marketing
Aug 2020 - Oct 2021 (1 year 2 months)
Made outgoing calls to prospective charitable supporters to convert leads into long-term donations. Also involved in recruitment and training of new starters.
Handled inbound calls from the public regarding ongoing claims, adhering to GDPR and logging information accurately. Achieved and exceeded daily, weekly, and monthly KPIs.
Telephone Charity Fundraiser
Insight CCI
Oct 2015 - Mar 2016 (5 months)
Made outgoing calls to prospective charitable supporters to convert warm leads into long-term donations. Processed one-off card payments and set up direct debits.
Telesales Operator & Team Leader
Clean Green Home Energy
Sep 2012 - Sep 2015 (3 years)
Contacted cold leads to promote green energy services and arranged free quotations. Provided training, monitored compliance, and coached team members on performance.
Heating Oil Sales Adviser
Goff Petroleum
Dec 2004 - Present (21 years 9 months)
Took inbound calls from customers placing or amending orders for heating fuel and agricultural vehicle fuel. Set up syndicate payments and input order details on the system.
Education
Degrees, certifications, and relevant coursework
GCSE
GCSE, General Education
Educated to GCSE standard in 8 subjects including Maths and English, for which certificates are held.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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