Laura Arias Gómez

At South Pole, I lead brand and creative work that turns complex sustainability content into clear, world-class visual assets. I served as sole Art Director for a global Brand Uplift adopted by 400+ employees across 20 countries.

I've directed seven Quickguides and three flagship reports, including the Net Zero Report, Impact Report, and Carbon Markets Buyer's Guide. I also produced four in-house branded videos in one year, including campaign explainers and a 20th-anniversary brand film, reducing reliance on external production.

I design and maintain company-wide templates, partner with Creative, Marketing, Communications, and Sales teams, and manage shifting priorities through JIRA and clear creative briefs. My work spans brand systems, presentations, RFPs, social media, event branding, video, and publications.

Earlier, I designed digital campaigns and social content for St Even and Imaki Films, supported e-commerce launches, and contributed to institutional video projects for Bancolombia, Sura, and Nutresa. I bring 10+ years of experience across branding, visual communication, video, and publication design.