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Larry 'Connor

@larryconnor

I build AI-powered GoHighLevel lead-gen systems—conversion websites, funnels, and workflow automation that qualify and engage prospects.

Ireland
Message

What I'm looking for

I’m looking to build GoHighLevel-centered, AI-powered lead generation systems—conversion websites, funnels, and always-on workflow automation—so your team gets faster lead response, better qualify/engage performance, and measurable ROI across the full funnel.

I’m a GoHighLevel automation specialist designing and deploying AI-powered lead generation systems inside GoHighLevel (GHL). I build conversion-optimised websites, sales funnels, and automated follow-up workflows that reduce manual touchpoints and accelerate lead response times.

I combine Conversation AI and Voice AI with custom LLM prompt development to create intelligent, always-on client acquisition systems that qualify and engage prospects automatically. From lead capture forms and CRM pipelines to reputation management workflows, I embed the full nurture system directly into clients’ GoHighLevel accounts, helping agencies and local businesses run their sales and marketing from first click to closed deal.

Experience

Work history, roles, and key accomplishments

Smartz Services logoSS
Current

GoHighLevel Expert

Smartz Services

Jan 2024 - Present (2 years 6 months)

Architected and deployed AI-powered lead generation systems inside GoHighLevel, including conversion-optimised websites, sales funnels, and automated follow-up workflows. Built Conversation AI and Voice AI agents using custom LLM prompt engineering and integrated lead capture, CRM pipelines, and reputation management workflows within client GHL accounts.

SO

Conversion Optimisation Consultant

Smartz Outlets

Oct 2016 - Dec 2023 (7 years 2 months)

Managed paid traffic campaigns and optimized full-funnel lead generation strategies across Google, Bing, and Meta. Built and improved conversion funnels and landing pages using split testing, implemented retargeting, and set up tracking/attribution and email follow-up sequences.

LL

IT Consultant

Lorcabel Ltd

Jan 1993 - Jan 2015 (22 years)

Provided senior enterprise IT consultancy specializing in web and CRM solutions for financial institutions. Delivered enterprise web systems, CRM platforms, and infrastructure solutions at scale, including experience across AIB Capital Markets and Bank of Ireland.

Education

Degrees, certifications, and relevant coursework

University of Kaiserslautern logoUK

University of Kaiserslautern

German Language Certification, German Language

Completed a German Language certification at the University of Kaiserslautern.

SC

St. Munchin's College

Secondary Education

Completed secondary education at St. Munchin's College in Corbally, Limerick.

University of Limerick logoUL

University of Limerick

Bachelor of Science, Applied Mathematics

Earned a B.Sc. in Applied Mathematics at the University of Limerick.

Tech stack

Software and tools used professionally

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