Larry 'Connor
@larryconnor
I build AI-powered GoHighLevel lead-gen systems—conversion websites, funnels, and workflow automation that qualify and engage prospects.
What I'm looking for
I’m a GoHighLevel automation specialist designing and deploying AI-powered lead generation systems inside GoHighLevel (GHL). I build conversion-optimised websites, sales funnels, and automated follow-up workflows that reduce manual touchpoints and accelerate lead response times.
I combine Conversation AI and Voice AI with custom LLM prompt development to create intelligent, always-on client acquisition systems that qualify and engage prospects automatically. From lead capture forms and CRM pipelines to reputation management workflows, I embed the full nurture system directly into clients’ GoHighLevel accounts, helping agencies and local businesses run their sales and marketing from first click to closed deal.
Experience
Work history, roles, and key accomplishments
GoHighLevel Expert
Smartz Services
Jan 2024 - Present (2 years 6 months)
Architected and deployed AI-powered lead generation systems inside GoHighLevel, including conversion-optimised websites, sales funnels, and automated follow-up workflows. Built Conversation AI and Voice AI agents using custom LLM prompt engineering and integrated lead capture, CRM pipelines, and reputation management workflows within client GHL accounts.
Mentor
Meath LEO
Mentors local enterprise participants by providing guidance on digital marketing, business automation, and leadership to support local economic growth.
Conversion Optimisation Consultant
Smartz Outlets
Oct 2016 - Dec 2023 (7 years 2 months)
Managed paid traffic campaigns and optimized full-funnel lead generation strategies across Google, Bing, and Meta. Built and improved conversion funnels and landing pages using split testing, implemented retargeting, and set up tracking/attribution and email follow-up sequences.
IT Consultant
Lorcabel Ltd
Jan 1993 - Jan 2015 (22 years)
Provided senior enterprise IT consultancy specializing in web and CRM solutions for financial institutions. Delivered enterprise web systems, CRM platforms, and infrastructure solutions at scale, including experience across AIB Capital Markets and Bank of Ireland.
Education
Degrees, certifications, and relevant coursework
University of Kaiserslautern
German Language Certification, German Language
Completed a German Language certification at the University of Kaiserslautern.
St. Munchin's College
Secondary Education
Completed secondary education at St. Munchin's College in Corbally, Limerick.
University of Limerick
Bachelor of Science, Applied Mathematics
Earned a B.Sc. in Applied Mathematics at the University of Limerick.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
smartzservices.comJob categories
Skills
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