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Lana Vučković

@lanavukovi

Graphic and digital designer at Ocean Alliance and the University of Birmingham, delivering 1,000+ projects across print, digital, and web.

Croatia

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At Ocean Alliance (OACM), I was the lead designer for corporate marketing assets, brochures, and business proposals. I worked with UI/UX, government design, copywriting, and social media teams to deliver visuals aligned with brand strategy.

At Campus Services Marketing, University of Birmingham, I led a team of two designers and delivered 1,000+ projects in 2025. I also oversaw the campus rebrand implementation and set design direction for campaigns reaching 40,000 students each academic year.

As a Graphic Designer at the University of Birmingham, I produced print and digital work across services including food and beverage, accommodation, and events. I designed accessible maps and signage for the World Blind Games and delivered 300+ projects annually.

Earlier, I designed packaging and promotional materials for Zeltu LTD, and handled e-commerce listings and campaigns at The Shirt Store. My work spans branding, graphic design, and UI design, with accessibility (WCAG) across print and digital.

Experience

Work history, roles, and key accomplishments

Head of Design (Corporate)

Ocean Alliance (OACM)

Oct 2025 - Apr 2026 (6 months)

Lead designer for corporate marketing assets, brochures, and business proposals. Collaborated with UI/UX designer, government design lead, copywriters, and social media team to deliver cohesive corporate visuals aligned with brand strategy.

Branding Graphic Design Corporate Marketing Collaboration UI UX Design

Design Manager/Senior Graphic Designer

University of Birmingham

Mar 2024 - Dec 2025 (1 year 9 months)

Led a team of 2 designers, managed project flows, deadlines, and creative direction. Delivered 1,000+ projects in 2025 across print, digital, and web assets, and set design direction for multi-channel marketing campaigns reaching 40,000 students annually.

Team Management Creative Direction Project Management Print Design Digital Design Web Design Accessibility (WCAG)Rebrand Execution UI Design Sustainable Materials

Graphic Designer

University of Birmingham

Nov 2022 - Mar 2024 (1 year 4 months)

Produced print and digital designs for various sectors including food & beverage, nurseries, hotel, student accommodation, safety & security, venues & events, and Winterbourne House and Garden. Successfully delivered 300+ projects annually and designed social media campaigns.

Print Design Digital Design Social Media Design Accessibility Project Management Brand Ambassador

IT Manager/team leader

Umbrella Group

Apr 2021 - Nov 2022 (1 year 7 months)

Managed company IT systems, trained staff, optimized workflows, and implemented new document control systems.

IT Management Team Leadership Workflow Optimization Document Control

Senior IT Administrator

Umbrella Group

Apr 2020 - Apr 2021 (1 year)

Provided internal IT support, configured systems, liaised with external agencies, and designed company brochures.

IT Support System Configuration Vendor Management Brochure Design

Graphic Designer

Zeltu LTD

Oct 2018 - Apr 2020 (1 year 6 months)

Designed product packaging for Zeltu First Edition, Zeltu X, and Zeltu GO. Created promotional materials including banners, billboards, booklets, labels, stickers, and expo display stands, ensuring brand consistency across all deliverables.

Packaging Design Branding Promotional Materials Print Production

Graphic designer/Freelancer

Various clients

Jan 2013 - Dec 2019 (6 years 11 months)

Provided UI design for IS Media and Pollak Dentistry websites, full WordPress website design for Vuckovic Law, and branding, packaging, and marketing materials for various clients.

UI Design WordPress Branding Packaging Marketing Materials

Graphic Designer/E-commerce Manager

The Shirt Store

Mar 2019 - Sep 2019 (6 months)

Managed Amazon and eBay listings, online promotions, and digital campaigns. Conducted product photography and retouching, designed newsletters, posters, banners, Google ads, and social media materials, and coordinated stock, returns, and supplier communication.

Ecommerce Amazon eBay Product Photography Retouching Digital Marketing Social Media Design Inventory Management

Education

Degrees, certifications, and relevant coursework

University of Zagreb

Master of Science, Multimedia

2016 - 2019

Activities and societies: UX/UI Design principles, Branding, Product design process, Web design and mobile apps, Motion graphics, Video production, Art photography

MSc in Multimedia from the Faculty of Graphic Arts, University of Zagreb, completed in 2019.