Lakshman User
@lakshman17
Senior SEO leader driving measurable organic growth and revenue through AI-assisted technical SEO.
IndiaWhat I'm looking for
I’m a Senior SEO leader with 16 years of experience (11+ years in digital marketing/SEO), focused on building scalable, measurable organic growth across e-commerce, travel, healthcare, and education. I combine hands-on execution—AI-assisted content production, technical fixes, and Python automation—with strategic oversight tied directly to commercial ROI.
In my current role as Head of SEO, I lead end-to-end SEO programs for 8+ concurrent clients, turning strategy into execution with measurable outcomes like 180% YoY organic traffic growth, 55% ranking improvements, and ₹3 crore monthly GMV generation. I’m especially strong in enterprise technical SEO, SERP optimization, topical authority building, conversion rate optimization, and recovering from major Google algorithm impacts (2019–2025).
I also bring leadership and operational efficiency, managing cross-functional teams (up to 5 members) and multi-SKU metadata/internal-linking programs at scale. Whether it’s Core Web Vitals, schema/structured data, hreflang, or automated GSC tracking with Python, I aim to create systems that keep performance improving month after month.
Experience
Work history, roles, and key accomplishments
Head of SEO
APJ Growth Consultants
May 2023 - Present (3 years 1 month)
Lead SEO operations for 8+ concurrent clients across multiple verticals, delivering strong organic growth and revenue impact. Drove 85% average YoY organic traffic increases across fashion e-commerce, improved average keyword positions from 15–20 to 5–8, and increased organic CTR by 42% while recovering 90% of lost rankings within 6 weeks.
Assistant Manager - SEO
PickYourTrail
Feb 2022 - Feb 2023 (1 year)
Directed SEO for US and UAE travel markets, generating ~₹3 crore monthly GMV through intent-aligned content and conversion-focused landing pages. Improved destination visibility with international SEO (hreflang/localization, schema) and increased organic visitor-to-lead conversion by 22% via landing page redesign and A/B testing.
Assistant Manager - SEO
Redbus.in
Dec 2018 - Feb 2022 (3 years 2 months)
Built and executed an SEO strategy for the carpool segment from inception, achieving top-3 SERP rankings for 40+ commercial keywords and driving 50K+ monthly organic sessions. Improved rankings by ~55% (position 18 to 8), grew international organic traffic across Southeast Asian markets, and led a technical team of 5 using Scrum.
Digital Marketing Executive
Aram IAS Academy
Jun 2015 - Nov 2018 (3 years 5 months)
Built end-to-end digital marketing strategy for an UPSC preparation academy, increasing organic website traffic by 180% YoY and positioning the brand as a top-3 institute in Chennai. Drove lead growth through content marketing and local SEO, including +40% total organic leads, +65% walk-in inquiries, and +95% lead form submissions after a conversion-focused website redesign (bounce rate 68% to 42%
Developed SAP ABAP solutions for global clients, including custom reports, forms, and system enhancements. Strengthened debugging and programming logic skills that later supported technical automation work.
Education
Degrees, certifications, and relevant coursework
Anna University
Bachelor of Engineering (B.E.)
2006 - 2010
Earned a Bachelor of Engineering (B.E.) from Anna University in Chennai, Tamil Nadu.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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