Laiba Ilyas

I am a strategic and results-oriented social media researcher and content specialist with over four years of experience leading research-driven digital teams and projects. I currently lead a team of 10+ researchers at Media Flare and manage nine ongoing, high-impact projects across multiple platforms.

My work centers on content planning, copyright and policy compliance, and platform-specific monetization—especially on Facebook and Snapchat—where I optimize CPM and ad performance through data-backed strategies. I have a proven record of revitalizing underperforming shows and driving sustained audience growth and retention.

I combine hands-on trend research, creative copywriting and script development, and multi-project management to consistently deliver high-retention, viral content that maximizes engagement and revenue. I am passionate about scalable content systems and building teams that execute measurable results.