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Laiba Ihsan

@laibaehsan

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SEO Content Writer | Digital Marketing | HR Operations Assistance

Pakistan

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What I'm looking for

I’m looking for an SEO and digital marketing role where I can own content strategy, run keyword research with tools like SEMrush, and grow organic traffic and engagement through consistent, audience-first writing—ideally in a collaborative remote or international team.

I’m also looking for entry-level roles or internships in HR.

I’m a Business graduate focused on SEO content writing and digital marketing, supporting brands with clear keyword research, content strategy, and audience engagement. I’ve worked across remote and international teams, building content that improves visibility and keeps brand voice consistent.

In my SEO Content Writer role, I created SEO-focused blog and website content for clients across multiple industries.

During my Marketing and Corporate Services Internship in Dubai, I developed and executed a content calendar in an 8-month period. I also took part an HR operations and was able to explore other departments during the internship.

I’m motivated by data-driven work, teamwork, and delivering results on time.

Experience

Work history, roles, and key accomplishments

SEO Content Writer

IT Coderz

Nov 2021 - Jan 2026 (4 years 2 months)

Created SEO-focused blog and website content for clients across multiple industries, aligning deliverables with brand and search visibility goals. Increased blog traffic by 30% over 8 months through keyword optimisation and strategic link building, and improved organic search rankings by an average of 25% using SEMrush-driven keyword research.

SEO Content Writing Keyword Research SEMrush Content Strategy Link Building On Page Optimization

Marketing and Corporate Services Intern

IMGS EMEA DMCC

Feb 2024 - Oct 2024 (8 months)

Developed and executed a social media content calendar with 300+ posts over 8 months, driving 60% higher brand engagement and 25% follower growth across key platforms. Supported day-to-day marketing and HR coordination, including recruitment screening and internal communication tasks.

Social Media Management Content Marketing Audience Engagement Recruitment Screens Marketing Coordination HR Coordination Internal Communications HR HR Operations HR & Administration Content Writing SEO Content Writing

Junior SEO Content Writer

DHRP Consulting

Jan 2023 - Jun 2023 (5 months)

Created 50+ SEO-optimised articles for HR and consulting audiences, improving organic visibility through keyword research. Wrote social media captions and headlines aligned with brand tone and engagement goals.

Keyword Research Social Media Copywriting Brand voice adaptation Audience Engagement Content Editing

Intern

Pakistan Telecommunication Company (PTCL)

Jun 2021 - Jul 2021 (1 month)

Collaborated in cross-functional workshops to improve customer experience strategies and service delivery. Assisted with service process analysis to identify operational improvement areas and supported market research by analysing customer feedback responses.

Customer Experience Strategy Process Analysis Market Research Service Delivery Cross functional Coordination

Education

Degrees, certifications, and relevant coursework

UCLTILS Business School

Bachelor of Science, Business Administration

2021 - 2023

Grade: 2:1 (Second Class Honours, Upper Division)

Activities and societies: Editorial Team Member: University Newsletter I wrote articles for the university newsletter on student achievements, campus events, and career development topics. Worked with a team of editors and designers to produce consistent, on-time newsletter content. Conducted interviews with faculty and student leaders to support feature stories and campus coverage.

Completed a Bachelor of Science in Business Administration (2:1 Second Class Honours, Upper Division) at UCLTILS Business School, affiliated with Royal Holloway, University of London, graduated Aug 2023.