Open to opportunities

Kéven Santos

@kvensantos

I build data-driven marketing and Business Intelligence strategies that improve conversion, engagement, and decision-making.

Brazil

Message

What I'm looking for

I'm looking to integrate communication, marketing, and data analysis in innovative projects that generate strategic insights and strengthen business decision-making.

At SAF Communication & Marketing, I lead communication and marketing strategy while integrating Business Intelligence to optimize campaigns. I developed a data-driven marketing strategy that increased digital lead conversion by 15% and improved engagement across omnichannel campaigns.

My work spans communication, market analysis, branding, digital media, and visual identity. At UNIME, I managed digital and traditional enrollment campaigns using data analysis and strategic insights to maximize ROI.

I also taught Computer Graphics and Graphic Design, helping students apply Adobe Photoshop, Illustrator, and InDesign to practical creative-industry projects. My background in Data Science, Organizational Marketing Management, and Journalism helps me connect communication and analysis to support business decisions.

Experience

Work history, roles, and key accomplishments

Current

Communication & Marketing Coordinator

Current

SAF

Oct 2016 - Present (9 years 10 months)

Leads the company's communication and marketing strategy, integrating Business Intelligence to optimize campaigns. Developed a data-driven marketing strategy, resulting in a 15% increase in digital lead conversion and higher engagement in omnichannel campaigns.

Business Intelligence Data Driven Marketing Branding Visual Identity Digital Marketing Lead Generation Communication Strategy