At Fractal Analytics, I lead customer analytics for a digital advertising platform and mobile payment app, turning business reviews, customer behaviour, and reward-program analysis into actions on fraud, targeting, engagement, retention, and performance.
I've grown a team from one to six people, built operating processes and onboarding structures, and manage stakeholder reviews that helped improve NPS from detractor to promoter within four quarters. I also created monthly active-user and transacting-user forecasts to support finance budget estimates.
Previously, I built insurance lapse models at The Math Company and recommendation, segmentation, and bill-shock models at Vodafone Shared Services. I work across SQL, R, Python, Power BI, and Power Apps to deliver predictive modelling, reporting, and decision-ready insights.
