Open to opportunities

Kirsten Kennett

@kirstenkennett

Message

Digital marketing and social media strategist driving growth and conversion.

United States

Message

What I'm looking for

I seek a role where I can lead platform-native social strategy, scale creator programs, and deliver measurable growth while collaborating with leadership in a fast-moving, creative team.

I am a high-performing digital marketing and social media strategist focused on brand growth, content creation, and influencer ecosystems. I craft platform-native short-form content and visual storytelling to drive culturally relevant, conversion-driven social presence.

I have led end-to-end social channel ownership—trend forecasting, creator partnerships, TikTok Shop and Seller Center operations, performance analytics, and executive reporting—delivering measurable results like 45%+ GMV growth on TikTok Shop. I also build influencer and affiliate programs from outreach through reporting.

My background blends hands-on content execution, campaign management, and audience sentiment analysis with strong communication and problem-solving skills developed in client-facing roles. I am trusted by founders and executives to translate data into strategy that scales brand impact.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Think Smarter Products

Aug 2025 - Present (10 months)

Manage end-to-end social and digital marketing strategy focused on TikTok growth and conversion; increased TikTok Shop GMV by over 45% through optimized short-form video strategy and creator partnerships.

TikTok Strategy Performance Analytics Influencer Marketing Campaign Optimization

Brand Strategy Assistant

MJ Hedderman

Mar 2025 - Jan 2026 (10 months)

Supported brand strategy, content planning, and logistics for a high-visibility creator brand; assisted with partnerships, campaign execution, and crisis communications while analyzing platform performance to guide content direction.

Brand Strategy Content Planning Partnership Management Crisis Communications Performance Analysis Audience Sentiment Campaign Execution

Assistant Marketing Manager

Patrick Ingrassia - HomeSmart Realty Group

Oct 2024 - Mar 2025 (5 months)

Managed social media, email marketing, and digital campaigns to support property listings and brand growth; designed and scheduled marketing materials focused on consistency and lead generation.

Social Media Management Email Marketing Campaign Management Content Design Lead Generation Scheduling Brand Consistency Analytics

Social Media Ambassador

Popset

Sep 2024 - Oct 2024 (1 month)

Created branded, platform-native content as part of an ambassador program and represented the brand through authentic storytelling and audience-focused messaging.

Content Creation Platform Native Storytelling Brand Representation Creator Style Content

Social Media Intern

Green Living Magazine

Jun 2024 - Sep 2024 (3 months)

Executed daily social publishing, campaigns, giveaways, and short-form video to support engagement and follower growth through trend-led execution.

Campaign Execution Community Engagement Trend Analysis

Service Staff

Grayhawk Golf Club – Quill Creek Cafe

Oct 2019 - Jan 2024 (4 years 3 months)

Delivered high-touch customer service in a fast-paced, upscale hospitality environment, developing communication, adaptability, and problem-solving skills used in client-facing marketing roles.

Customer Service Communication Communication Adaptability Problem Solving Time Management Teamwork

Education

Degrees, certifications, and relevant coursework

Arizona State University

Bachelor of Science, Marketing

2020 - 2024

Bachelor of Science in Marketing with additional coursework in Fashion Merchandising and International Business and a minor in Tourism Management completed from Aug 2020 to May 2024.