Open to opportunities

Kiril Velkov

@kirilvelkov

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I lead enterprise product design, using experimentation and AI to drive retention.

Ireland

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What I'm looking for

I’m looking to lead product design in enterprise or high-growth teams—where I can apply experimentation and AI, build scalable design systems, and collaborate closely with engineering to improve activation, retention, accessibility, and measurable business KPIs.

I’m a Product Experience Designer with 18+ years in digital design, including 12 years leading enterprise and high-growth product design. My approach blends hands-on prototyping, behavioural data, A/B testing, AI integration, and automation to turn ambiguity into measurable outcomes.

I’ve led design across the full acquisition, activation, and retention journey using agile and lean UX principles. In recent Principal Product Designer roles, I mitigated EUR 1.2M+ per month in losses by replacing manual workflows with automated service journeys, improved CSAT by 30% in the first 90 days, and built accessible end-to-end flows with WCAG 2.2 AA baked into every experience.

I’m deeply invested in design culture—championing user-centred practices, empowering teams through collaboration, and mentoring others. I also build scalable design systems (design tokens, component governance, and Figma tooling) and integrate tracking and optimisation (CRO, heatmaps, event-based analytics) so product decisions stay grounded in evidence.

Experience

Work history, roles, and key accomplishments

Principal Product Designer

Salesforce

Nov 2024 - Mar 2026 (1 year 4 months)

Led design for NetCom BW subscription order journeys, replacing a manual B2B/B2C order process with an automated service. Reduced losses by EUR 1.2M+ per month and improved CSAT by 30% in the first 90 days after launch.

Product Design Service Automation Sales Analytics Microsoft Amplify HeatMap Design Tokens

Principal Product Designer

Shell Recharge Solutions

Jul 2022 - Oct 2024 (2 years 3 months)

Delivered UX initiatives across B2B and B2C EV charging journeys aligned to KPIs including MRR, CLTV, and retention. Automated customer service workflows on Salesforce Lightning using Einstein AI, reaching 80% automation with 98% success on automatable queries.

UX Design Salesforce Lightning Einstein AI Service Automation Customer Service Automation Design Tokens Design Systems KPIs Retention

Principal Product Designer

Roche Pharmaceutical and Diagnostics

Jan 2022 - Jun 2022 (5 months)

Led a 7-person team to replace a multitool ordering process with an enterprise platform for product onboarding, ordering, and inventory automation. Designed end-to-end workflows integrating Salesforce inventory logic and operational handover across sales, operations, and support roles.

Leadership Product Design Workflow Design Salesforce Lightning Interaction Design

Product Designer UX/UI

Live Interactive (Now Bad Hombre Gaming)

Jan 2021 - Dec 2021 (11 months)

Owned end-to-end player journeys across onboarding, KYC, payments, wallet management, and account operations for a crypto casino and sportsbook product. Supported conversion and acquisition improvements using A/B testing in VWO and analytics setup for SEO and tracking.

UX UI Design Player Journeys KYC A B Testing VWO Web Analytics Google Analytics Google Search Console SEO Meta Tags Event Tracking

Lead UX Designer

European Commission

Feb 2020 - Dec 2020 (10 months)

Replaced a legacy records tool and partially manual process with a unified hybrid platform for electronic and paper record management. Modeled complex permission structures and defined end-to-end workflows for intake, classification, retention scheduling, access approval, and secure disposal.

UX Design Records Management Retention Schedules Workflow Design Prototyping Audit Visibility Secure Disposal UX

Product Designer UX/UI

NetRefer Affiliate Marketing Platform

Dec 2018 - Jan 2020 (1 year 1 month)

Redesigned and simplified rewards engine payments, commission structures, and automated affiliate payouts. Built Storybook components and led front-end design system standards while running quantitative and qualitative user research.

Product Design Quantitative Analysis UX Research Rewards and Commissions UX Storybook Design Systems Front End Design

Product Designer UX/UI

Fairplay Online Casino Operator

Sep 2016 - Nov 2018 (2 years 2 months)

Helped define and design the first online platform for FairPlay BV, including onboarding, deposits/withdrawals, bonuses, gamification, and game discovery. Built and maintained a design system and UI kit, and supported multi-channel marketing with conversion landing pages and ongoing SEO/CRO.

UX UI Design Design Systems Onboarding Deposit and Withdrawal UX Gamification Landing Pages Digital Asset Production Hotjar Affiliate Asset Libraries Multi channel Marketing

Product Experience Designer

PhytoLife Nutraceuticals

Dec 2025 - Present (7 months)

Built a custom Shopify eCommerce platform with POS integration, auto-schema generation, and performance improvements. Reduced cart abandonment from 30% to 3% using structured A/B variants and supported paid acquisition with Meta and Google Ads.

Shopify POS Integration Automated Schema Generation WebP JavaScript Streamlining Design Tokens Google Analytics Microsoft Clarity A B Testing Meta Ads Google Ads Funnel Analysis

Product Experience Designer

BOSS Equestrian by Alexander Schill

Dec 2025 - Present (7 months)

Delivered a Shopify eCommerce platform with POS integration, SEO plugins, and auto-schema generation. Built a WCAG 2.2 AA compliant design system and owned the discovery and checkout journeys, including Google Analytics and continuous conversion testing.

Shopify POS Integration SEO Automated Schema Generation Design Systems Design Tokens Google Analytics Ahrefs Hotjar Google Search Console Keyword Research WebP Conversion

Product Experience Designer

MIRE Bridal Studio

Feb 2024 - Present (2 years 5 months)

Built a custom WordPress eCommerce platform with an integrated booking system for custom-made wedding dresses and night gowns. Implemented SEO improvements (Rank Math) and analytics-driven conversion testing to increase bookings share from 30% to 90% of total volume.

WordPress Ecommerce booking systems Persona Research SEO Rank Math Google Analytics Drop Off Analysis