At Tarmeez, I restructured the app navigation around Home, Portfolio and Wallet after Amplitude data showed users weren’t finding key features. I also extended the design system with colour tokens, icons, button variants and light and dark modes; it now covers 147 of the app’s 152 screens.
At Pemo, I led the mobile app revamp, adding a Get started section that lifted activation by 37% within six months and cut onboarding support tickets by about a third. I also designed Pemo Copilot, an AI accounting assistant that made suggestions on 95.7% of transactions, and led Bill Payments from zero to launch.
Across fintech products at Pemo and Jadwa Investments, I’ve designed for B2B and consumer users in English and Arabic, including right-to-left layouts. I’ve built design systems from scratch, and I use AI tools in my daily work, from prototyping to shipping minor app enhancements myself.
