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kim Jonathan Abalos

@kimjonathanabalos

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Marketing leader at Berex LM Services who drove lead generation and PPC, keeping CPL as low as $5 for a group company.

Philippines

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At Berex LM Services, I led lead generation and PPC initiatives using Google Ads, TikTok ads, and Meta Ads. I also spearheaded the shift to AI marketing, AEO, and GEO, and helped maintain low CPLs for companies in the group.

At Avanza Inc., I implemented campaigns to re-engage churned clients, using customer data and A/B testing on mobile apps and e-commerce platforms; the campaigns increased sales by an average of 13% and converted 24% of those customers in 2021. At Innerworks International BPO, I managed a marketing team and contributed to growth in digital marketing revenue and e-commerce conversion rates.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Sales

Berex LM Services

Jan 2022 - Oct 2026 (4 years 9 months)

Led lead generation and PPC initiatives with hands-on experience in Google Ads, TikTok ads, and Meta Ads. Spearheaded the shift to AI marketing, AEO, and GEO, and oversaw multi-channel content initiatives and operational oversight for global expansion.

Lead Generation PPC Google Ads TikTokAds Meta Ads AI Marketing AEO GEO Content Strategy Campaign Management Automation AI Workflows

Senior Digital Marketing Manager

Avanza Inc.

Jun 2019 - Jan 2022 (2 years 7 months)

Implemented innovative marketing campaigns to re-engage churned clients, increasing sales by an average of 13% and converting 24% of those customers. Partnered with clients to define content strategy, messaging frameworks, and editorial themes.

Marketing Campaigns A B Testing Mobile Apps Ecommerce Data Analysis Content Strategy Messaging Frameworks

Digital Marketing Manager

Innerworks International BPO

Aug 2015 - May 2019 (3 years 9 months)

Managed a marketing team of multi-media artists, copywriters, web developers, video editors, and social media moderators providing B2C and B2B marketing solutions. Augmented yearly digital marketing revenue output to 8% and increased E-commerce conversion growth rates to 6%.

Team Management B2C Marketing B2B Marketing Growth Marketing Ecommerce Conversion Rate Optimization