Seasoned digital marketing leader with 3+ years of experience and a proven track record of driving full-scale campaigns that build brand awareness, engagement, and pipeline growth. Skilled at developing compelling brand narratives, cultivating relationships with thought-leaders and partners while leveraging data-driven storytelling to maximize visibility, achieving 300%+ increase in organic blog traffic and ~1 million social impressions. Efficient self-starter equipped with the strategic vision and operational expertise to spearhead cross-functional initiatives, optimize workflows, and manage multiple stakeholder interests to deliver measurable results in fast-paced environments.
Experience:
Content Manager at Jamaicans.com: Managed weekly social calendar and strategically utilized analytics tools to implement optimization insights, resulting in 200% increase in social engagement. Analyzed performance data and compiled 1x weekly comparative report, presenting insights and recommendations to leadership for strategic decision-making.
Digital and Marketing Manager at Jamaica Technology and Digital Alliance: Crafted 75+ thought-leadership narratives that secured 2-page premium placements through an exclusive media partnership, expanding the brand's reach to an average weekly print audience of 395k readers and 3.9k e-paper subscribers. Successfully funneled 100+ marketing-qualified leads for virtual Marketplace Meetup webinars, through organic and paid media. Surpassed 300% organic growth in inbound blog traffic and boosted views by 150% through data-driven content strategies, across organic social media and email campaigns. Spearheaded marketing campaign for the Alliance's annual industry conference, resulting in social impressions of approximately 1 million, 10k website traffic, and achieved an average email open rate of 19% with an average click rate of 2%. Orchestrated the development, documentation, and management of 30+ editorial best practices, training 2 team members on content governance to ensure brand consistency and quality.
