Open to opportunities

Khushi Thakkar

@khushithakkar

Copywriter and content strategist delivering high-converting brand, website, and editorial copy across global audiences.

United Kingdom

Message

What I'm looking for

I’m looking for a copywriting/content strategy role where I can blend audience research and storytelling to deliver high-converting brand, website, and editorial content—collaborating cross-functionally and meeting tight deadlines, with openness to relocation.

I’m a copywriter and creative strategist with experience delivering high-converting creative, copy, and website content for companies and clients worldwide. With direct writing experience of 5 years and a Gold Medallist background in Journalism and Communication, I write for diverse audiences while staying compliant with briefs and stringent deadlines.

As a freelance content writer and copywriter, I author high-impact digital copy and brand narratives across India, Dubai, and the US, conceptualising and delivering versatile long-form editorial content, including structured brand stories and website copywriting. I’ve also helped more than 500 aspiring students and professionals through scholarship and admission essays, and I’m comfortable collaborating with cross-functional teams and mentoring writers.

I bring additional leadership experience from progressing to Manager – Operations at Tesco PLC, where I oversaw a 30-member team and supported internal communication and stakeholder alignment through brand messaging and positioning frameworks. Today, I’m combining audience research, message clarity, and strong storytelling structure to turn ideas into content that performs.

Experience

Work history, roles, and key accomplishments

Current

Content Writer and Copywriter

Current

Freelance

Jan 2020 - Present (6 years 6 months)

Author high-impact digital copy and brand narratives for agencies and independent clients across multiple markets. Produce long-form editorial content including website copy and brand stories, including scholarship and admission essays.

Digital Copywriting Website Copywriting Brand storytelling Editorial

Manager – Operations

Tesco PLC

Oct 2022 - Jan 2026 (3 years 3 months)

Progressed from frontline colleague to operations manager, overseeing a 30-member team and store operations and standards. Partnered with Tesco group brands on brand messaging and internal communication alignment, and supported investigations, recruitment, audits, and cross-store visits.

Retail Operations Team Leadership Cross Functional Collaboration Brand Messaging Internal Communications Investigation Recruitment Audit

Category Copywriter

Sajke

Jul 2022 - Sep 2022 (2 months)

Authored high-conversion product descriptions and category copy for the Laila collection using sensory detail and brand-aligned narratives. Conceptualised and designed social media assets to maintain visual and tonal coherence with the brand voice.

Social Media Content

Telly Content Writer

Pinkvilla Media Pvt. Ltd.

Mar 2022 - Jun 2022 (3 months)

Produced high-volume, deadline-driven editorial content for Indian television properties, turning daily TV soaps into compelling audience-targeted website copies. Improved page views and engagement through audience research and content strategy, collaborating with editors on headline strategy and publishing cadence.

Editorial Writing Deadline Driven Audience Research Content Strategy Web Content

Lead Content Strategist and Copywriter

URL Group of Companies

Nov 2020 - Aug 2021 (9 months)

Led end-to-end content strategy and UX writing for a mobile gaming application across in-app touchpoints. Developed user-facing copy including onboarding flows and in-app guidance, and conceptualised brand voice, marketing narratives, and campaign creatives.

Content Strategy UX Writing User Flows In App Guidance Brand Voice Development Campaign creative

Digital Content Writer

Web Ratna LLP

Mar 2020 - Jul 2020 (4 months)

Produced SEO-optimised web copy including blogs, product descriptions, guest posts, and web 2.0 articles with a focus on audience understanding and platform relevance. Managed metadata, keyword strategy, and content structure, and supported structured publishing workflows using MS Suite.

Blog Writing Metadata Management Proofreading Content Publishing Workflows

Content and Communications Intern

Zonedout Mediaworks Pvt. Ltd.

Dec 2019 - Mar 2020 (3 months)

Developed community engagement content across client websites and social media channels. Designed social media posts, blogs, and product listings using an audience-led communication approach.

Community Engagement Social Media Content Blog Writing