Open to opportunities

Khadeja Rizvi

@khadejarizvi

Message

I am a marketing professional specializing in digital marketing, lead generation, and content strategy.

Germany

Message

What I'm looking for

I seek a data-driven marketing role where I can own digital campaigns, grow lead pipelines, craft high-impact content, and scale within a collaborative, growth-focused team.

I am a marketing professional pursuing an M.Sc. in International Management, Marketing and Entrepreneurship at Otto von Guericke University Magdeburg, with a BBA from the Institute of Business Administration Karachi. My studies focus on digital marketing, communications and strategic marketing.

In roles as a Marketing Executive and Lead Generation Specialist I have driven measurable results — revamping website content to increase engagement and conversions by 80%, designing targeted email and LinkedIn campaigns with 25% response rates, and optimizing lead generation to cut email bounce rates by 50%.

As a freelancer and social media manager I craft audience-specific content, apply SEO best practices, and grew social followings by 80% while managing calendars, analytics and community engagement. I researched and qualified 800+ NB-IoT prospects to expand a lead database and sustain a 10% sales pipeline growth.

I co-founded Digita to deliver digital advertising, copywriting, social media management and SEO for small businesses, and I use tools like HubSpot, Salesforce, Mailchimp, SEMrush, Excel, SQL and Power BI to translate data into actionable marketing recommendations. I communicate fluently in English and am building German language skills.

Experience

Work history, roles, and key accomplishments

Content Writer

Freelancing

Jun 2020 - Jun 2024 (4 years)

Produced high-quality, audience-specific web, social and marketing content applying SEO best practices to improve search rankings and client KPIs; managed client communications and delivered projects on time.

Content Writing SEO Keyword Research SEMrush Google Search Console Copywriting Trello Grammarly

Sales Intern

Embarc Deals

Feb 2021 - Apr 2021 (2 months)

Managed 8+ Amazon seller accounts, connecting U.S. sellers with Chinese manufacturers and conducting product research to identify high-potential SKUs.

Product Sourcing Amazon Seller Central Supplier Sourcing Microsoft Excel Market Research

Marketing Intern

Safe Pakistan Welfare Trust

Jun 2020 - Aug 2020 (2 months)

Created social media content that generated 15k+ likes, a 5-star Facebook rating, and supported 100k+ downloads of the Tasdeeq app; conducted interviews to raise awareness for blue-collar workers.

Meta Ads Canva Video Editing Facebook Creator Studio YouTube Community Engagement Analytics

Education

Degrees, certifications, and relevant coursework

Otto von Guericke University Magdeburg

Master of Science, International Management (Marketing & Entrepreneurship)

Pursuing a Master of Science in International Management with concentrations in Marketing and Entrepreneurship. Coursework includes Digital Marketing, Marketing Communications, and Strategic Marketing.

Institute of Business Administration Karachi

Bachelor of Business Administration, Business Administration

Activities and societies: Co-founded Digita, a digital services company; conducted data analysis and visualization using Excel, SQL, and Power BI.

Completed a Bachelor of Business Administration with coursework in Data Manipulation & Visualization, Retailing, Social Marketing, Trade Marketing, Integrated Marketing Communication, Executive Leadership, and Project and Operations Management.