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keye zhu

@keyezhu

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Product Manager with expertise in digital marketing and data science.

France

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What I'm looking for

I seek a collaborative environment where I can leverage data analytics to drive impactful product decisions and foster growth.

I am a dedicated Product Manager with a strong background in digital marketing and data science, currently pursuing my Master of Science at Emlyon Business School. My journey began with a Bachelor of Engineering in Film & Television Arts and Technology, where I developed a passion for leveraging technology to enhance user experiences. Throughout my career, I have successfully led various product initiatives, focusing on data-driven decision-making to optimize performance and drive growth.

At China Mobile, I spearheaded the launch of a professional video content feature, collaborating with cross-functional teams to deliver impactful B2B solutions that significantly boosted revenue for over 200 companies. My experience at Infold Games and Bilibili.com further honed my skills in product development, where I implemented innovative features that enhanced user engagement and improved operational efficiency. I am committed to delivering measurable results and thrive in collaborative environments that value analytical thinking and strategic insights.

Experience

Work history, roles, and key accomplishments

Product Manager (ToB)

China Mobile (Migu Video Technology)

May 2021 - Jul 2024 (3 years 2 months)

Led the launch of a professional video content (PGC) feature and developed end-to-end content upload systems (Web/App). Collaborated with operations teams to deliver B2B function modules and APIs, adopted by over 200 companies, significantly boosting revenue. Utilized data analysis and A/B testing to optimize feature performance, improving CTR and driving growth of social media communities.

Product Management Data Analysis A B Testing API Development B2B Web Development App Development Revenue

Product Manager (Customer service)

Infold Games

Oct 2020 - Apr 2021 (6 months)

Spearheaded development of the game user center and enhanced the VIP platform with features like payment history and gift record tracking. Built CRM tools for in-game transaction tracking and chatbot FAQs, increasing the self-service resolution rate by 47%.

Product Development CRM Chatbot User Experience Self Service Resolution Game Development

Product Manager (Social media)

Bilibili.com

Jan 2018 - Mar 2020 (2 years 2 months)

Modularized content publishing tool, enabling cross-sector integration across comics, video games, and feeding flow, shortened publishing paths, improved content publishing rate by 30%. Directed development of an integrated audio-video continuous play feature, boosting video consumption by 25%, and audio section engagement by 120%. Optimized advertisement display interaction by A/B testing, leadin

A B Testing Product Management User Engagement

Education

Degrees, certifications, and relevant coursework

Emlyon Business School

Master of Science, Digital marketing and Data science

Grade: 15.5/20

Activities and societies: Relevant Coursework: Python, SQL, Web Analytics, Digital marketing, Programmatic advertising

Currently pursuing a Master of Science in Digital Marketing and Data Science, focusing on the intersection of marketing strategies and data analytics. Relevant coursework includes Python, SQL, Web Analytics, Digital Marketing, and Programmatic Advertising.

Shanghai University

Bachelor of Engineering, Film & Television Arts and Technology, Digital media

Activities and societies: Academic Innovation Scholarship (Top 5%), one national-level patent

Completed a Bachelor of Engineering in Film & Television Arts and Technology, specializing in Digital Media. Achieved an Academic Innovation Scholarship (Top 5%) and secured one national-level patent.