Kevin Patterson
@kevinpatterson
Marketing and Social Media Specialist with a passion for engagement.
What I'm looking for
I am a Marketing and Social Media Specialist with over 10 years of experience dedicated to driving engagement and brand growth through innovative campaigns and targeted content creation. My expertise lies in SEO, content management, and community growth, and I am passionate about leveraging digital marketing to amplify social justice and community initiatives.
Currently, I serve as a Development Marketing & Communications Specialist for the Hip Hop Caucus Education Fund, where I develop and execute multi-channel fundraising campaigns to enhance donor engagement. My previous roles have allowed me to significantly increase social media impressions and engagement rates, showcasing my ability to create impactful marketing strategies. I thrive on collaboration and building strong relationships with stakeholders to achieve common goals.
In addition to my professional experience, I co-founded a nonprofit initiative aimed at supporting fathers through resources and networking. I hold a Bachelor of Science in Mass Communications with a focus on Public Relations from North Carolina A&T State University, where I graduated with a GPA of 3.6. My diverse skill set and commitment to community engagement drive my professional journey.
Experience
Work history, roles, and key accomplishments
Development Marketing & Communications Specialist
Hip Hop Caucus Education Fund
Sep 2024 - Present (9 months)
Developed and executed multi-channel fundraising campaigns to increase donor engagement and support special projects. Managed and grew the Sustaining Donor Program, implementing targeted strategies to enhance giving across key donor segments.
Co-founder
Ain’t No Hood Like Fatherhood
Jan 2019 - Present (6 years 5 months)
Founded a community initiative to support fathers through resources and networking.
Marketing & Social Media Specialist
Triad Adult & Pediatric Medicine
Feb 2023 - Present (2 years 4 months)
Grew Facebook impressions by 263% and Instagram impressions by 1.8k%. Led brand awareness campaigns through TV, radio, and social media.
Social Media Manager
The Oechsli Institute
Jan 2017 - Present (8 years 5 months)
Increased engagement rates by 250% through brand awareness campaigns. Managed social media presence for senior Merrill Lynch financial advisors.
Social Media Manager
Caseworks Inc.
Nov 2014 - Present (10 years 7 months)
Established a social media presence from scratch, building an engaged online community. Implemented SEO strategies, achieving a 92% site score for court reporting queries.
Education
Degrees, certifications, and relevant coursework
North Carolina A&T State University
Bachelor of Science, Mass Communications Public Relations
2010 - 2014
Grade: 3.6
Completed a Bachelor of Science degree with a focus on Mass Communications and Public Relations. Achieved a GPA of 3.6 upon graduation.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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