Open to opportunities

Keren Scordis

@kerenscordis

Message

I create high-converting ad creative, brand identities, and vector illustrations.

South Africa

Message

What I'm looking for

I'm looking to join a team where I can contribute professional artistry, creative strategy, and high-performing ad concepts while collaborating closely, meeting deadlines, and creating work that aligns with a strong brand vision.

I've developed ad angles from audience research at Neurotoned LLC, producing static and video creative for Meta and scaling high-converting campaigns. My strongest creatives improved cost per acquisition across active campaigns.

At Thumble LLC, I lead social media creative strategy from concept and copy through final campaign assets, keeping content consistent with brand voice and audience needs.

Through my freelance work on Upwork, I've delivered brand identity, packaging, catalogue, brochure, and print-ready layout design for clients worldwide. I bring more than 12 years of hands-on experience in vector illustration, branding, and detail-focused production.

I've translated my design background into full-funnel ad strategies, managing concepts, split tests, lead generation, and conversion creative. My campaigns have reached 2.6+ ROAS on cold audiences and 4.1+ ROAS on retargeting campaigns.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Thumble LLC

Jan 2025 - Present (1 year 7 months)

Led creative strategy across social media, developing content that aligned with brand voice and audience. Planned and produced posts and campaign content end to end, from concept and copy through to final creative, keeping output consistent and on-brand across channels.

Creative Strategy Social Media Content Planning Content Production Copywriting Brand Voice Campaign Management

Current

Freelance Graphic Designer

Current

Upwork

Jan 2014 - Present (12 years 7 months)

Brand identity and print design for clients worldwide, working remotely with a focus on precision and detail. Handle layout design for packaging, catalogues, and brochures, producing print-ready material that meets exact specifications in production.

Brand Identity Print Design Layout Design Packaging Design Brochure Design Print Production

Creative Strategist

Neurotoned LLC

Jan 2023 - Jan 2026 (3 years)

Developed ad angles from audience research, produced static and video creative for Meta, and scaled high-converting campaigns. Best-performing statics consistently outperformed previous controls, and the strongest creative meaningfully improved cost per acquisition across active campaigns.

Audience Research Meta Ads Creative Production Video Production Static Design Campaign Scaling