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Kenisha BaiswarKB
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Kenisha Baiswar

@kenishabaiswar

Curious, systems-driven UI/UX designer creating intuitive, inclusive, scalable experiences.

India
Message

What I'm looking for

I seek a collaborative, user-centered role where I can lead research-driven design, improve product accessibility, and scale thoughtful UX solutions.

I am a UI/UX designer with a Master's of Design from IIIT Jabalpur who blends analytical thinking, empathy, and visual storytelling to build intuitive, inclusive, and scalable products. I prioritize understanding real user needs through research methods like contextual inquiries, interviews, heuristic evaluations, affinity mapping, and usability testing to translate insights into actionable design solutions.

My experience includes coordinating a UI/UX vertical and leading cross-functional teams to improve learning journeys for hundreds of users, conducting airport transit research at a major research center, and applying data-driven analysis as an associate business analyst to increase conversions and streamline reporting. I am practiced with tools such as Figma, Adobe XD, Miro, and Framer, and I focus on accessibility, responsive design, and measurable impact.

Experience

Work history, roles, and key accomplishments

MS

Associate Business Analyst

Merkle Sokrati

Dec 2021 - Jun 2022 (6 months)

Analyzed engagement metrics across 10+ campaigns and applied A/B testing to landing pages, driving a 12% increase in conversion rates and reducing manual reporting effort by 30% via automated dashboards.

Education

Degrees, certifications, and relevant coursework

IJ

Indian Institute of Information Technology, Design and Manufacturing, Jabalpur

Master of Design, Design

Grade: GPA: 8.5

Completed a Master of Design with emphasis on design research and practice, achieving a GPA of 8.5.

CN

Cummins College of Engineering for Women, Nagpur

Bachelor of Engineering, Computer Engineering

Grade: GPA: 8.54

Earned a Bachelor of Engineering in Computer Engineering with a cumulative GPA of 8.54.

Tech stack

Software and tools used professionally

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