Open to opportunities

Kelly Tsang

@kellytsang

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Product and industrial designer focused on sustainable, commercially successful products.

United Kingdom

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What I'm looking for

I seek a role where I lead end-to-end product development for sustainable physical products, collaborate with cross-functional teams, and drive commercial growth while maintaining design and production quality.

I am a product and industrial designer with extensive experience creating sustainable, commercially viable products for both B2B and D2C markets. I design physical products, packaging, displays and visual assets, and I lead design development from concept through production.

My background spans startup and agency environments where I managed client accounts, coordinated suppliers, and delivered tight-deadline projects for global brands. I have driven measurable growth, including a 30% revenue increase and 80% project growth at a prior employer.

I combine practical CAD and 3D-printing skills with strong visual communication — producing retail and museum products, kiosk displays, and marketing materials. I also perform primary research and visualize insights to inform product strategy and investor-facing reports.

I seek roles where I can apply sustainable design principles, manage end-to-end product development, and collaborate with cross-functional teams to scale innovative physical products and branded experiences.

Experience

Work history, roles, and key accomplishments

Current

Designer

Current

Made Happy

Jan 2024 - Present (2 years)

Designed and produced sustainable 3D-printed gifts for B2B and D2C markets, developed retail and museum products, packaging, and kiosk displays, and supported successful design pitches.

3D Printing Product Design Packaging Design Retail Displays Sustainability Visual Design

Primary Research Analyst

Woozle Research

Jan 2021 - Dec 2023 (2 years 11 months)

Researched trends, visualised insights, and delivered clear investor-focused reports to inform product and business decisions.

Market Research Data Visualization Trend Analysis Report Writing Qualitative Research Presentation

Market Researcher

The Recruitment Co

Jan 2017 - Dec 2022 (5 years 11 months)

Collected user insights and survey data for CityFibre campaigns, shaping clearer visual messaging based on research findings.

Survey Design Data Collection Market Research Reporting Data Analysis

Product Manager

Orenji Creation

Jan 2012 - Dec 2021 (9 years 11 months)

Managed 80+ promotional gift projects for global brands (Levi’s, Sony, Pandora), leading design development under tight deadlines and driving 30% revenue growth and 80% project growth.

Product Management Project Management Client Relations Brand Growth Supplier Management

Senior Designer

Premiums Plus

Jan 2008 - Dec 2012 (4 years 11 months)

Designed corporate gifts and marketing materials for FMCG clients (Carlsberg, Guinness, DKSH) and managed all creative and brand visuals as sole designer.

Packaging Design Brand Identity FMCG Creative Direction Visual Design Client Management

Graphic Designer

Lumilite International

Jan 2005 - Dec 2008 (3 years 11 months)

Developed brand identity, packaging, and marketing assets from concept to launch for an ODM/OEM flashlight manufacturer serving clients including Coleman and Stanley.