Open to opportunities

keely lasela

@keelylasela

Message

I am a social media manager and content creator driving viral growth and brand engagement.

United States

Message

What I'm looking for

I seek a collaborative role leading social and content strategy, driving measurable audience growth and brand partnerships, applying analytics to optimize engagement, and maintaining creative autonomy with opportunities for growth.

I am a methodical social media manager and multidisciplinary creative with over 3 years of experience building audience-first campaigns and cohesive brand identities. I develop strategic social media campaigns rooted in authenticity and use analytics to optimize content performance and SEO.

I create viral short-form video and visual content—reaching millions of views and high engagement rates—and have built businesses and partnerships from launch, managed client booking systems, and produced a biweekly podcast with rapid listener growth.

Experience

Work history, roles, and key accomplishments

Current

Content Creator

Current

Keely Lasela

Jan 2022 - Present (3 years 7 months)

Produced short-form TikTok and Reels content achieving a 19.85% engagement rate over three months and viral videos totaling 4M+ views, increasing follower conversion per video by 56%.

TikTok Short Form Content Video Editing Content Strategy

Current

Nail Artist

Current

Honey Baby Sets

Jan 2022 - Present (3 years 7 months)

Founded and managed a nail art business providing custom manicures to 3–4 clients daily, building a loyal 30-client roster while overseeing sales, budgeting, and marketing.

Nail Art Customer Service Sales Marketing Budgeting Fine Art

Current

Social Media Manager

Current

Honey Baby Sets

Jan 2022 - Present (3 years 7 months)

Developed strategic social media campaigns that reached 1M+ Instagram users in 90 days and achieved an +81.3% growth rate; drove a +1368.2% net follower increase in 60 days while improving engagement.

Social Media Strategy Content Creation Instagram Growth TikTok Analytics SEO Brand Development

Podcast Host

Ocean's Kin

Jan 2024 - May 2024 (4 months)

Founded and hosted a biweekly podcast reaching listeners across three continents including Oceania and achieving 1,000 episode downloads within the first month.

Podcast Production Audio Editing Research Interviewing Content Strategy Audience Growth