KJKavya Jha
@kavyajha
Experienced UX/UI designer with a focus on financial product design.
GermanyWhat I'm looking for
I thrive in fast-paced environments and love tackling complex user problems. Over the last 7 years, I've designed UX/UI for B2B and B2C apps and websites, with a strong focus on financial product design. My familiarity with front-end development allows me to iterate rapidly on implemented UI, ensuring a seamless user experience.
Currently, I serve as the Head of UX Design at Setu, where I drive user research and content for our B2B SaaS platforms. I have led key initiatives, including our company-wide design system and various B2B2C products. My journey has seen Setu scale from 25 employees to about 200, culminating in a successful exit of approximately $70 million to one of the largest payment companies in India.
Previously, I worked as a UX Designer and Product Manager at Smartcoin, where I handled end-to-end feature launches for a loan disbursal app. My experience also includes founding CarbonTrim, where I designed and developed an iOS app focused on carbon footprint tracking. My commitment to user engagement and retention has been a consistent theme throughout my career.
Experience
Work history, roles, and key accomplishments
SPHead of UX Design
Setu, acquired by PineLabs
Apr 2024 - Present (1 year 3 months)
At Setu, I drive UX design, user research and content for our B2B SaaS platforms to facilitate self-serve integrations. I have led and contributed to several key initiatives, including our website, our B2B dashboard, developer API docs, the company-wide design system, and various B2B2C products.
SPUX Design Lead
Setu, acquired by PineLabs
Sep 2021 - Present (3 years 10 months)
At Setu, I drove UX design, user research and content for our B2B SaaS platforms to facilitate self-serve integrations. I led and contributed to several key initiatives, including our website, our B2B dashboard, developer API docs, the company-wide design system, and various B2B2C products.
SPSenior Designer
Setu, acquired by PineLabs
May 2020 - Present (5 years 2 months)
At Setu, I contributed to UX design, user research and content for our B2B SaaS platforms to facilitate self-serve integrations. I contributed to several key initiatives, including our website, our B2B dashboard, developer API docs, the company-wide design system, and various B2B2C products.
UX Designer and Product Manager
Smartcoin (now Olyv)
Mar 2019 - Present (6 years 4 months)
Handled end-to-end feature launches for Smartcoin's loan disbursal app, collaborating closely with the founding team to improve loan disbursal conversion and share performance assessments during each launch. Simultaneously, I facilitated agile sprint cycles for development teams, applying my design expertise to elevate the app's user experience.
CAFounder—UX Designer + Sole Developer
CarbonTrim
Jan 2018 - Present (7 years 6 months)
Learnt how to code in Swift, designed and published CarbonTrim on the iOS app store. The app matured from a basic carbon footprint database to a more comprehensive platform, letting users schedule/track greener habits and assess with merit, their carbon impact.
Design and Product Lead
ReapBenefit
Aug 2014 - Present (10 years 11 months)
As an early core member of this NGO, I dedicated three years to youth engagement in local civic and environmental matters. I made substantial contributions to many initiatives, including website and collateral design, educational toolkit development, and products addressing waste, water, energy, and sanitation issues.
Education
Degrees, certifications, and relevant coursework
Srishti School of Art, Design and Technology
Postgraduate Diploma, Art, Design and Technology
Completed a Postgraduate Diploma at Srishti School of Art, Design and Technology. The program focused on design and technology principles.
Takshashila Institute of Public Policy
Postgraduate Diploma, Public Policy
Undertook a Postgraduate Diploma at Takshashila Institute of Public Policy. The curriculum covered various aspects of public policy.
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