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Karoline Tubben

@karolinetubben

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External communications executive blending PR strategy, analytics, and stakeholder engagement.

United Kingdom

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What I'm looking for

I’m looking for a role where I can combine strategic communications, marketing, and data-driven insight to deliver impact. I thrive in collaborative, mission-driven, remote teams, contributing to brand growth, engagement, and campaign performance. I value transparency, creativity, and opportunities to lead projects and continue developing digital and analytical skills.

I’m an external communications executive with 4+ years of experience delivering measurable PR, marketing, and stakeholder outcomes across public and international sectors.

At NHS Property Services, I developed press strategies that achieved an 80% positive media coverage rate, managed high-volume media and FOI inquiries, and built Power BI dashboards to measure PR campaign ROI for senior leadership.

Before that, as a Housing Communications Officer at City of York Council, I led brand and digital transformation for Shape Homes York, driving £5 million in new-build reservations and increasing social media engagement by 30% through insight-led content and audience segmentation.

My international background includes translating complex public health materials into multiple languages, securing global funding through applications, and coordinating volunteers and cross-border partnerships—so I’m comfortable operating across diverse stakeholders and time-sensitive environments.

Experience

Work history, roles, and key accomplishments

Current

External Communications Executive

Current

NHS Property Services

Mar 2024 - Present (2 years 1 month)

Developed and executed press strategies achieving an 80% positive media coverage rate by writing and distributing targeted press releases, briefings, and thought leadership. Built a Power BI dashboard to measure PR campaign ROI and led crisis communications and media training for senior executives and staff.

PR Strategy Media Relations Crisis Communications Power BI Stakeholder Engagement Media Training Reporting & Analytics

Housing Communications Officer

City of York Council

May 2023 - Mar 2024 (10 months)

Led Shape Homes York’s marketing and communications strategy, driving 14 new-build reservations worth £5 million in under a year, and increased social engagement by 30% in six months. Redesign web UX with accessibility improvements, delivered Shared Ownership awareness campaigns, managed Passivhaus communications, and ensured GDPR and CMA compliance.

Marketing Strategy Digital Content Creation Social Media Strategy Accessibility GDPR Compliance CMA Brand Communications Adobe Creative Suite

Bids Account Manager

Offerwise

Oct 2021 - May 2022 (7 months)

Managed stakeholder communications across multimillion-dollar international projects, translating market intelligence into persuasive proposals to secure senior buy-in. Produced data-driven reports and multilingual syntheses, including questionnaire design, competitor/pricing analysis, and segmentation mapping to guide strategic recommendations.

Market Research & Analysis Question Design Competitor Analysis Segmentation Account Management

International Relations Officer

Belo Horizonte Mayor’s Office

Apr 2020 - Jul 2021 (1 year 3 months)

Supported Belo Horizonte’s COVID-19 global communications by translating public health materials into multiple languages for 100+ international partners. Coordinated recruitment and training of 20+ university volunteers, supported international funding applications, and maintained relationships with EU and regional stakeholders while managing a multilingual public insight library.

Stakeholder Management Insight Library Management