Kate Baskova

As the Commercial Planning Manager & Category Analyst I lead the full commercial planning cycle, integrating data, analytics and AI-enhanced forecasting to support profitable growth and operational excellence. My role focuses on shaping strategic decision making through accurate forecasting, performance insights and advanced reporting solutions.

I help businesses transform raw data into actionable insights and streamlined processes to drive smarter decision-making and business growth. Through freelance consulting, I partner with clients to solve complex data challenges and design customised analytics solutions.

Services I provide:

Delivering end-to-end analytics and reporting solutions, leveraging AI-driven tools to transform raw data i

Facilitating client discovery sessions to gather requirements and designing standardised processes for data migrations and integrations.

- Data-driven innovation: identifying opportunities to leverage data and generate business value across various projects, including product profitability analysis, business process optimization, identifying product white spaces for B2B clients, market intelligence for product managers, brand experience and strategy initiatives.
- Problem-solving and innovation: taking on challenging problems and d

- Operational Leadership: developed strong working relationships with key stakeholders and departmental managers. Managed a small team across parking enforcement services, driving operational excellence and improving customer experience.
- Process improvement: led initiatives to enhance business efficiency through the identification and implementation of tools such as system integrations and repor

- Continuous improvement and solution delivery: drove the enhancement of the flight revenue management system, leveraging PowerBI DAX to model and implement new, more efficient processes aimed at optimizing revenue generation and operational effectiveness
- Facilitated analytical activities and financial reporting: spearheaded analytical activities and provided general commercial support, includin

- Business Improvement: analyse business processes and identify problems, key contributor in improving revenue/debt management processes working in an Agile environment
- Business Intelligence: implementation of BI to improve reporting efficiency and enable deep dive analysis advising on areas of risk and opportunities for improvement
- Story-telling: compiling debt data and findings into dashboar

- Contributed to Operations business improvement projects by conducting root cause analysis, cost-benefit analysis using knowledge of relational databases and business intelligence tools (SAS, SAP, VBA, SQL).
- Developed and automated operation costs reconciliation process.

Provision effective decision-making, financial modelling, data analysis and accounting principles to deliver deep commercial insights to support corporate level strategic, regulatory, business development, innovation and other investment opportunities. Conduct examinations of the company's revenue, operations and expenses to find ways to improve the company's financial standing. Assist in the annu

Worked as Supply Chain Analyst at Coca-Cola Hellenic Bottling Company.

Finance and credit
Specialization: Financial management.