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Katarzyna Banach

@katarzynabanach

I build high-impact marketing events and customer experiences for international brands.

I've delivered product, loyalty, promotional, and sales events for ING Bank Śląski and leading brands including BMW Poland, Volkswagen Group, Volvo, and Orange Poland. My work spans creative concepts, strategy, budgeting, logistics, cross-team coordination, and post-event evaluation.

I'm passionate about building long-term client relationships and creating innovative brand experiences. I also bring hands-on visual merchandising, store-opening, staff-training, and customer-service experience from New Look and Tommy Hilfiger.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist – Customer Experience

Current

ING Bank Śląski

Jan 2018 - Present (8 years 9 months)

Planned and delivered product and loyalty events, overseeing creative concepts, budgeting, cross-team coordination, and post-event analysis.

Event Management Budgeting Cross functional Coordination Customer Experience Marketing

Account Manager

Afekt Integrated Marketing Agency

Jan 2015 - Dec 2018 (3 years 11 months)

Managed key corporate accounts, ensuring delivery of strategic marketing and customer experience initiatives. Planned and executed large-scale promotional and sales events, including strategy, budgeting, logistics, and evaluation.

Account Management Marketing Strategy Event Planning Budgeting Logistics Team Leadership BTL Marketing

Visual Merchandiser

New Look

Jan 2014 - Dec 2015 (1 year 11 months)

Designed and implemented visual standards across stores. Coordinated opening of new sales points and trained staff on visual merchandising and sales practices.

Visual Merchandising Store Design Corporate Trainer Store Standards