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Karine Kotinyan

@karinekotinyan

Product designer for Wallenius Wilhelmsen’s logistics SaaS, who designed its platform from scratch across six user roles.

Armenia

Message

At Wallenius Wilhelmsen, I designed EMS, an enterprise logistics SaaS platform from scratch to track terminal equipment across its lifecycle. I owned end-to-end UX/UI for six user roles across desktop and mobile.

I designed maintenance and repair approval workflows, equipment transaction flows, dashboards, and five business reports. I also built and maintained a Material/MUI-based Figma design system as the platform scaled.

At Congrid, I designed the mobile experience for a construction site-inspection app, bringing notifications into one updates feed and placing key project details on note cards. I researched and tested the experience with architects, clients, and project teams.

My background also includes e-commerce, B2B SaaS, and visual design. I use Claude, Claude Code, Claude Design, and Figma Make to research, prototype, and build; I also designed and built a live website with Claude Code and Claude Design.

Experience

Work history, roles, and key accomplishments

Product Designer

Wallenius Wilhelmsen

Oct 2022 - Aug 2026 (3 years 10 months)

Designed a B2B logistics SaaS platform (EMS) from scratch, owning end-to-end UX/UI for 6 user roles. Built a Material/MUI-based design system and prepared a full UX knowledge transfer for a smooth transition.

UX UI Design B2B SaaS Design Systems Figma MUI User Research Agile Prototyping QA Developer Handoff

UI and Visual Designer

Vidico

Jan 2021 - Jan 2026 (5 years)

Designed conversion-focused landing pages and information pages for multiple client websites. Delivered UI and interactive design, collaborating with motion designers on visual assets.

Landing Pages UI Design Visual Design Collaboration

UI/UX Designer

Congrid

Jun 2022 - Oct 2022 (4 months)

Designed the mobile experience for a construction site-inspection app, unifying notifications and extending the design system. Ran user research and usability testing with architects and project teams.

Mobile Design UX Research Usability Testing Design Systems Figma

UI/UX Designer

Ninedot

Jan 2022 - Jun 2022 (5 months)

Designed B2C e-commerce experiences including product pages and checkout flows. Led UI/UX for a B2B SaaS hosting-management dashboard with responsive mobile view.

Ecommerce Product Pages Check Out B2B SaaS Responsive Design UI UX

UI/UX Designer

AAS Devel (Hintex)

Jan 2021 - Dec 2021 (11 months)

Designed end-to-end UX/UI for a live e-commerce marketplace and a companion B2B2C platform. Created personas, journey maps, UI kits, and style guides.

Ecommerce UI UX Personas Journey Maps UIKit Style Guide

UI/UX and Graphic Designer

Web One Design Studio

Jan 2019 - Dec 2021 (2 years 11 months)

Designed websites and digital products from wireframes to high-fidelity UI. Presented concepts to clients and worked with developers through implementation.

UI UX Graphic Design Wireframing Prototyping Client Communication