Karina Sgarbi

Apply editorial and journalistic standards to evaluate written content for clarity, accuracy, and cultural appropriateness across Portuguese and English. Review and refine written material against quality benchmarks, identifying inconsistencies and improving tone, coherence, and factual rigour.

Led all communications strategy, budget, and content production across digital and traditional channels, growing audience engagement through data-driven campaigns and multimedia storytelling, and securing 370+ global media mentions. Designed and delivered all communications for the EU-funded project PLOTEC, in line with Horizon Europe and UKRI frameworks.

Developed and executed social media content and newsletter strategies to support charity fundraising campaigns for humanitarian audiences. Coordinated paid social media ads for donation campaigns and managed and produced website content, blog articles, and monthly newsletters.

Conducted Brazilian Portuguese localisation quality assurance (LQA) for major gaming titles, reviewing in-game translations for accuracy, consistency, and cultural relevance. Executed test cases and verified text implementation across multiple platforms to guarantee high-quality player experiences.

Ran and supported promotional campaigns for 300+ authors across social media and book launch events. Coordinated audience engagement and campaign logistics across multiple author projects and contributed to public-facing promotion for published works.

Reported across print, online, video, photo, and radio platforms to deliver high-impact multimedia journalism for Jornal NH and Jornal Zero Hora, covering politics, economics, human interest, sustainability, health, security, and the arts. Conducted thorough research, data analysis, writing, fact-checking, editing, and live-event interviews.

Bachelor's degree in Journalism and Social Communications from Unisinos, Brazil, completed in 2015.