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kAPCHE Michelle

@kapchemichelle

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E-commerce media buyer driving ROAS with multi-platform paid ads and scalable campaign strategy.

Cameroon

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What I'm looking for

I’m looking for a performance-focused team where I can manage high-volume e-commerce ad campaigns, optimize with Triple Whale, scale budgets efficiently, and grow my impact on ROAS across Meta, Pinterest, and TikTok.

I’m an e-commerce media buyer with 1+ year of hands-on experience managing 100+ simultaneous paid advertising campaigns across Meta, Pinterest, TikTok, and Klaviyo. I’m results-driven and focused on performance—consistently delivering ROAS between 2.0 and 2.65 while managing weekly ad budgets exceeding $7,500.

In my role at KM Agency, I supported fashion & apparel brands targeting 5 European markets (France, Germany, Sweden, Netherlands, UK). I use Triple Whale for advanced tracking and performance optimization, and I’ve scaled winning products from ROAS 1.08 to 2.51 within a single week through strategic budget reallocation. I also monitor and optimize 36 product references at once, running A/B testing on creatives and audiences to keep improving outcomes.

Before and alongside this work, I’ve strengthened my marketing execution by operating as a Business Developer at Boolean Pro in Douala, Cameroon. I launched and managed targeted Meta ad campaigns for local businesses, reaching 2,499 people and generating 156 clicks with only $7.26 budget (CPC: $0.05), while also handling client relationships, performance reporting, social media accounts, and promotional content creation.

Experience

Work history, roles, and key accomplishments

Current

Business Developer

Current

Boolean Pro

Jan 2025 - Present (1 year 5 months)

Launched and managed targeted Meta ad campaigns for local businesses in Douala, achieving 2,499 reach and 156 clicks on a $7.26 budget (CPC $0.05). Managed client relationships, performance reporting, and social media accounts, and supported product launches with promotional video content, app testing, and feedback.

Meta Campaigns performance reporting Client Relationship Management Social Media Management

Media Buyer

KM Agency

Sep 2024 - Nov 2025 (1 year 2 months)

Managed 100+ simultaneous e-commerce ad campaigns across Pinterest, Meta (Facebook/Instagram), TikTok, and Klaviyo, handling $7,500+/week weekly budgets across 5 European markets. Drove ROAS of 2.0–2.65 using Triple Whale and scaled winning products from ROAS 1.08 to 2.51 within a week through A/B testing on creatives and audiences.

Paid Media Buying Meta Ads Manager Pinterest Ads Klaviyo ROAS A B Testing

E-commerce Media Buyer

KM Agency

Sep 2024 - Nov 2025 (1 year 2 months)

Managed 100+ simultaneous paid campaigns across Meta, Pinterest, TikTok, and Klaviyo, running $7,500+/week budgets for fashion brands targeting France, Germany, Sweden, the Netherlands, and the UK. Improved ROAS from 1.08 to 2.51 within a week using Triple Whale tracking, with ROAS consistently between 2.0 and 2.65 through ongoing A/B testing and budget reallocation.

Meta Ads Manager Pinterest Ads Klaviyo Budget Scaling & Optimization A B Testing ROAS

Education

Degrees, certifications, and relevant coursework

ISUGA

Bachelor's Degree, International Business

2024 -

Activities and societies: Coursework included international business, marketing, cross-cultural communication, and European trade.

Earned a Bachelor's degree in International Business from ISUGA in Quimper, France.

ISUGA

Bachelor of Business Administration, International Business

Bachelor’s degree in International Business from ISUGA in Quimper, focusing on international business, marketing, cross-cultural communication, and European trade.