Open to opportunities

SUME PETERS

@sumepeters

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Senior digital marketer specializing in paid media, SEO, analytics, and automation.

Cameroon

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What I'm looking for

I seek a growth-focused role where I can lead data-driven paid media and SEO initiatives, implement automation, and drive measurable ROI while collaborating with cross-functional teams.

I am a results-driven digital marketing leader with over 3 years of hands-on experience in paid media, SEO, analytics (GA4) and marketing automation. I have a proven track record of driving measurable business outcomes—improving campaign performance, increasing organic traffic, and scaling lead generation through data-driven strategies and continuous optimization.

I have led cross-functional teams and implemented automation solutions that reduced manual workload and increased efficiency, while executing multi-channel PPC and SEO programs that delivered meaningful ROI improvements and first-page rankings for competitive keywords.

Experience

Work history, roles, and key accomplishments

Current

Head of Analytics & Automations

Current

Time Booster Marketing

Jan 2023 - Present (2 years 8 months)

Led development of data-driven marketing strategies that improved campaign performance by 40% and implemented GoHighLevel automations that reduced manual workload by 30%, increasing efficiency and conversions through GA4-driven journey optimization.

Marketing Automation GA4 GoHighLevel Zapier Paid Media Analytics CRO A B Testing

Paid Media Specialist & SEO

Time Booster Marketing

Jan 2021 - Jan 2023 (2 years)

Managed multi-channel ad and SEO campaigns that increased ROAS by 25% and organic traffic by 40%, and ran PPC efforts across Google, Facebook, and LinkedIn achieving a 35% higher CTR versus benchmarks.