At INTERNATIONAL LUXURY GROUP OF SWITZERLAND, I lead creative development for an international portfolio of watch, jewelry, and lifestyle brands. I guide launches and refreshes for brands including POLICE, CERRUTI 1881, Palm Angels, and Ducati across digital, retail, packaging, and other launch touchpoints.
I coordinate an eight-person studio team and collaborate with regional partners on creative delivery, brand consistency, and asset organization. I integrated AI image-generation and concept-development workflows using Nano Banana and Higgsfield, reporting 40–50% shorter concept development timelines.
