At MB Agencement, I manage design development, technical detailing, production, and on-site installation of retail environments for luxury and beauty brands including Hermès, Prada, Valentino, TAG Heuer, Sephora Collection, and Sol de Janeiro.
I deliver standalone stores, in-store fixtures, and mall pop-ups, adapting projects to brand guidelines and budgets ranging from AED 90K–500K. For SEPHORIA 2025, I managed 16 branded booths, coordinating design, production, and installation.
At Galeries Lafayette, I developed window and visual merchandising concepts and supported local production of in-store campaigns. I also partnered with commercial teams and suppliers on shopper engagement, renovations, and seasonal presentations.
Earlier, at Centrepoint - Landmark Group, I designed window schemes, in-store VM packs, and seasonal POS for GCC stores. At WellDone Solutions, I prepared retail visuals, promotional units, and technical materials for brands and retailers including Sephora, Harvey Nichols, and Dubai Duty Free.
