At BRANDS FOR LESS in Dubai, I lead a seven-person creative team and oversee e-commerce creative execution, from design reviews to delivery quality.
I direct creative production for digital retail promotions, homepage experiences and customer-facing online touchpoints. I work with marketing, CRM, UX and e-commerce stakeholders to turn business goals into clear briefs and visual direction.
I use customer journey analysis and engagement metrics to inform creative decisions and optimization discussions. I also coordinate market-specific campaigns and refine workflows and quality checks to support consistent execution.
