Open to opportunities

kalai selvan

@kalaiselvan

Message

Seasoned product leader driving revenue, product launches, and market-led innovation.

India

Message

What I'm looking for

I seek a senior product or category leadership role where I can drive NPI, localization, and revenue growth through cross-functional teams, customer-focused strategies, and operational excellence.

I am a product management and business-growth leader with 26 years of experience driving product launches, localization, and revenue for B2B infrastructure and industrial segments. I have led category teams managing portfolios up to $100M, launched new product lines (including CPVC, horticulture lighting, and specialized industrial solutions), and delivered multimillion-dollar orders through early specification engagement and customized solutions.

I excel at cross-functional coordination, product localization, certification governance (BIS, CE), and operational excellence in NPI and product data management. I mentor sales and application teams, implement cost-reduction and commercialization initiatives, and create ROI-driven value propositions that translate into sustained market share and margin improvements.

Experience

Work history, roles, and key accomplishments

Current

Category Head - Product Marketing

Current

Ashirvad by Aliaxis

Jun 2024 - Present (1 year 9 months)

Lead category product marketing for B2B infra, overseeing a $100M category, launched FlowPro+ CPVC achieving AOP targets and localized US fire protection fittings with $1.2M potential; drove product launches, cost-reduction and NPI governance.

Product Marketing New Product Introduction Localization Product Launch Go To Market Event Management

Senior GM - Product Management

Lighting Technologies India Pvt. Ltd

Apr 2014 - Jun 2024 (10 years 2 months)

Led product management and special sales segment, digitized product data reducing wait times by 60%, launched 40+ lighting products and localized global products yielding $1.2M revenue while maintaining ≥25% contribution margin.

Product Lifecycle Management Lighting Design Tender Management Channel Development Localization Pricing Strategy Technical Training

AGM - Field Product Management

GE India Industrial

Jul 2007 - Mar 2014 (6 years 8 months)

Drove LED and energy-efficiency product adoption across South and East regions, achieving $2.4M project value and secured multiple commercial and infrastructure orders through specification-led engagement and training programs.

Specification Sales Training LED Stakeholder Engagement Business Development Product Launch Consultant Relations

Manager - Design

Wipro Lighting

Sep 2006 - Jul 2007 (10 months)

Improved ballast manufacturing processes, established open-type ballast facility and developed vendor and quality capabilities to enhance product cost and performance.

Product Design Ballast Quality Management Process Improvement Technical Training

Engineer - Product Development

Venture Power Systems

Oct 2001 - Aug 2006 (4 years 10 months)

Designed electromagnetic ballasts and transformers for international markets, executed 125 SKU redesign with UL approval and established UL-certified R&D testing lab to support global NPI and cost-reduction projects.

EM Ballast Design Product Testing

Graduate Engineer Trainee

International Components India

Jun 2000 - Sep 2001 (1 year 3 months)

Developed linear power supplies, travel chargers and performed testing for mobile charger products for multiple global handset brands, contributing to schematic and PCB designs using Protel.

Power Supply Protel Testing Product Development Electronic Components