Kaira Shrivastava

Developed quarterly social media strategies and monthly content plans. Planned performance media and CTA assets for paid campaigns, and managed content planning across social, campaigns, and performance media.

Designed and executed end-to-end creative assets for Lenskart's Brand Team, including website banners, marketplace visuals, performance marketing ads, CRM creatives, packaging, and VM posters. Crafted engaging landing pages to enhance the Contact Lens Guide experience for new users.

Created visual, graphics, and typography treatments for AJIO studio walls, maintaining brand visual consistency. Designed, created dockets, and executed BOQ for three major SS24 window displays at Reliance Trends VM.

Worked on in-store flow, 3D views, and retail space design at Sweet Shop Bandra. Handled customer dealing.

Created social media graphics and weekly posts and reels, studying consumer needs and creating content. Handled direct customer dealing.

Executive Programme in Digital Marketing covering digital marketing strategy, social media marketing, performance marketing, SEO, SEM, content marketing, and analytics.

Experienced in fashion and lifestyle product development, interior planning, and user-centric design, proficient in Blender, AutoCAD, and Adobe Creative Suite.

Developed VR/AR objects for e-commerce platform, studied material textiles, and created lifestyle and fashion goods from textile waste composites.