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Jayasmita RayJR
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Jayasmita Ray

@jayasmitaray

Senior Graphic Designer at Don’t Be Content, shaping digital campaigns for FMCG and lifestyle brands with AI-assisted creative workflows.

India
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At Don’t Be Content, I lead visual direction for digital and social campaigns across FMCG and lifestyle brands. I work with marketing and strategy teams to translate business objectives into visual communication.

I’ve integrated AI-assisted design workflows to improve creative efficiency and output quality. My work is aligned with global brand standards.

At Eyemode, I directed creative development for retail and fashion-focused digital campaigns, managing design execution to maintain brand consistency across platforms.

At Sparkior Media, I led motion graphics and social media campaigns for technology and consumer brands, and developed landing page visuals and performance-driven digital assets. I’ve also worked on brand identity, packaging, editorial layouts, and lifestyle campaign design.

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Education

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Srishti Institute of Art, Design & Technology logoST

Srishti Institute of Art, Design & Technology

Bachelor's Degree, Design

Pursued a Bachelor's Degree in Design, focusing on visual communication and creative problem-solving.

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