At Microsoft AI, I lead AI-native ads and agentic commerce for Microsoft Copilot while building cashback and savings experiences across Microsoft consumer products. Previously, I led TikTok’s consumer e-commerce experience, reshaping shopping discovery, product details, and reviews for the US audience.
I’ve spent 12+ years creating user-centric digital products at Microsoft, Meta, and TikTok, including WhatsApp marketing messages for small businesses and Facebook Communities growth tools that increased group creation and activation by 14%. I also hire and mentor designers, host mentorship sessions, and speak about empowering womxn in design.

