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Jyoti MannJM
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Jyoti Mann

@jyotimann

I design AI, commerce, and growth experiences that make people’s lives easier, simpler, and more fun.

United States
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At Microsoft AI, I lead AI-native ads and agentic commerce for Microsoft Copilot while building cashback and savings experiences across Microsoft consumer products. Previously, I led TikTok’s consumer e-commerce experience, reshaping shopping discovery, product details, and reviews for the US audience.

I’ve spent 12+ years creating user-centric digital products at Microsoft, Meta, and TikTok, including WhatsApp marketing messages for small businesses and Facebook Communities growth tools that increased group creation and activation by 14%. I also hire and mentor designers, host mentorship sessions, and speak about empowering womxn in design.

Experience

Work history, roles, and key accomplishments

TikTok logoTI

Staff Product Designer

Oct 2023 - Aug 2024 (10 months)

Led the design for TikTok’s e-commerce experience on the consumer app focused on product discovery, details, and reviews.
Led a team of designers and researchers to change the core shopping experience on Tiktok and make it relevant to the US audience.
Streamlined design ops- setting processes in place for intake, review and design execution.
Mentored and hired designers to grow and strengthen the

Meta logoME

Staff Product Designer - WhatsApp

Dec 2022 - Dec 2023 (1 year)

As a Staff Product Designer, I led design efforts for building Marketing messages on WhatsApp’s SMB app, which enabled small businesses across the globe to be able to send personalized messages to their customers.

Meta logoME

Staff Product Designer - Facebook

Jan 2021 - Jan 2023 (2 years)

I led design for growth tools supporting Facebook Communities, building 0-to-1 products, and features for Facebook group admins and members.

Strategies I developed and executed resulted in a 14% increase in the creation and activation of FB groups.
You can find more details and see some of my design work here: jyotimann.com/facebook

Meta logoME

Senior Product Designer- Facebook

Jan 2021 - Jan 2022 (1 year)

Worked as Senior Product Designer- Facebook at Meta.

Microsoft logoMI

Senior Design Lead

Jan 2016 - Jan 2021 (5 years)

As a Senior Design Lead, I worked on noteworthy projects and growth initiatives across high-visibility teams. Specifically, I:
· Led design for the Web Experiences Team (WXT)’s mobile platform, the Microsoft Start app
· Envisioned and contributed to the future of the Microsoft Bing and Microsoft News apps
· Led design for Microsoft Rewards and Bing Rebates programs, as well as the overall Bing Reb

Microsoft logoMI

User Experience Designer

Jan 2014 - Jan 2016 (2 years)

In my first role with Microsoft, I was instrumental in designing important features for Bing, including the Bing Map Builder, Bing Core Content, and Bing Places for Business.

In particular, I:

· Designed a UGC-based tool to help Bing collect fresh local data for its map canvas. I also designed the webtool and Android app for Map Builder.
· Refreshed Bing’s visual design and designed answers for

Times Internet Limited logoTL

Manager UX/UI Design

Dec 2013 - Dec 2014 (1 year)

I led a number of key projects for Times Internet; some of my key achievements include:

Times City app for Windows Phone: I designed the Windows Phone app for India’s leading news portal. I was also responsible for interaction and visual design for this hyperlocal app, allowing users to browse movie listings, restaurants, drinks, and events in their city.

Book a Table: I designed UX flows for us

Reebok logoRE

Design Intern

Jan 2010 - May 2010 (4 months)

During my internship with Reebok, I worked on packaging design for Reebok’s inaugural personal care collection (body wash, deodorants, EDTs, and aftershave), including individual units and gift boxes. I also had the opportunity to handle accessory design for the Fall/Winter 2010 collection as well as visual merchandising for the Reebok store.

Education

Degrees, certifications, and relevant coursework

ND

National Institute of Design

Master of Design, Graphic Design

ND

National Institute of Fashion Technology Delhi

Bachelor's degree, Fashion and Lifestyle Accessory design

PS

Parsons School of Design - The New School

Certificate, Design Leadership for Business

2020 - 2021

LI

LinkedIn

A Design Thinking Approach to Putting the Customer First

Issued Sep 2020

LI

LinkedIn

Designing Emotion: How To Use Design To Move People

Issued Sep 2020

Tech stack

Software and tools used professionally

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