Brinda Joshi
@brindajoshi
UX Designer turning complex systems into simple, human-centered digital products.
United StatesWhat I'm looking for
I’m a UX Designer with 5+ years of experience turning complex systems into simple, human-centered digital products across B2B and B2C markets. I combine UX research, interaction design, and design systems to balance user needs with business goals.
Most recently, I’ve been applying research and accessibility-first design—uncovering usability issues, improving site architecture, and cutting cognitive load by 90%. I’ve also led product experiences that increased engagement by 30%, improved rankings by 55%, and boosted daily active users by 60%, while optimizing content for generative search and building ADA-compliant prototypes in Figma.
Experience
Work history, roles, and key accomplishments
UX & Digital Design Intern
Return Organics
Sep 2025 - Present (9 months)
Enhanced product pages with ROI visuals, case studies, and user-focused content to make details easier to scan and compare. Optimized the site for Generative Engine Optimization to improve how AI describes product features on emerging search platforms.
UX Research Consultant
OSPI
Oct 2024 - Present (1 year 8 months)
Identified usability issues through interviews, surveys, and heuristic evaluations with parents and educators. Improved site architecture and content hierarchy, reducing cognitive load by 90%, and developed/testing ADA-compliant Figma prototypes for diverse users.
Project Manager, Web & Technical
TeamX BBDO
May 2023 - Jul 2024 (1 year 2 months)
Led web and technical development projects for Mercedes-Benz, combining UX strategy and design leadership across multiple markets. Designed a car configurator and finance calculator, increasing engagement by 30%, and improved SEO by optimizing site structure and metadata (55% higher rankings, 20% more traffic).
Product Manager – Front-End Dev
Northakross Technologies Pvt. Ltd.
Dec 2020 - Apr 2023 (2 years 4 months)
Led UX for India’s top banks and aggregators, boosting daily active users by 60% with intuitive, data-driven interfaces. Built real-time dashboards to improve reconciliation workflows and streamlined onboarding with journey mapping, usability testing, and A/B testing, reducing setup time by 45%.
Jr UI/UX Designer
Togglehead
Aug 2018 - Aug 2019 (1 year)
Delivered 15+ responsive UI/UX projects using Adobe Creative Suite, achieving 95% client satisfaction through user-centered design. Increased e-commerce sales by 30% for Sweet Dreams by redesigning the UI and checkout flow in Adobe Commerce (Magento).
Education
Degrees, certifications, and relevant coursework
University of Washington
Master of Science, UX & Content Strategy
Grade: GPA: 3.92
Master’s in UX & Content Strategy at the University of Washington (CommLead), GPA 3.92, with an end date of Apr 2026.
Nottingham Trent University
Bachelor of Arts, Communication Design
Grade: GPA: 3.67
BA in Communication Design at Nottingham Trent University, GPA 3.67, with an end date of Jun 2018.
University of Warwick
Master of Science, Management
2020 -
Grade: GPA: 3.29
Master’s in Management at the University of Warwick, starting Sep 2020, GPA 3.29.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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