Open to opportunities

Sonu Gupta

@sonukalwar

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Product designer with 6 years experienced from India.

India

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Experienced product designer dedicated to creating practical, attractive products addressing real-world issues. Outside of work, I prioritize fitness, believing in its positive impact on both body and mind. Whether lifting weights, running, or trying new workouts, I find staying active crucial for energy and focus in all aspects of life.

Experience

Work history, roles, and key accomplishments

Product Designer

Freo

Aug 2020 - Nov 2024 (4 years 3 months)

- Led design for BNPL(Buy Now Pay Later) and UPI products, growing user base by 3M+ in 3 years.
- Led end-to-end user experience design for Freo Pay ( BNPL app providing instant credit up to ₹15,000) and Freo Credit Score app.
- Led UX design for Freo UPI and One app, integrating digital banking features (payments, savings, borrowing).

User Experience User Research UX Design User Testing UI Design User Experience Design Design Thinking

UX DESIGNER

yellow.ai

Mar 2020 - Aug 2020 (5 months)

Yellow.ai is now a global leader in generative AI-powered customer service automation for enterprises.

- Created a modular DLS for AI bots, reducing developer dependency by 25%.
- Reduce dependency on developers by designing a DIY bot setup.
- Evangelized design thinking across teams, driving user-centric strategies

UX Research UX Design User Experience Design Systems Design Thinking

UI/UX DESIGNER

Hnak.com

Apr 2018 - Mar 2020 (1 year 11 months)

Designed the e-commerce platform (Website) and mobile app from the ground up for Saudi Arabian customers.
- Conducted user research, reading academic articles, and competitive analysis to support the design direction.
- Collaborated with cross-functional teams to develop and implement a responsive e-commerce website.

UX Research UX Design User Experience Design Systems Design Thinking Communication Skills Project Management Problem Solving Design Strategy

DIGITAL MARKETING MANAGER

Skillenza

Apr 2018 - Mar 2020 (1 year 11 months)

- Developed digital marketing strategies for brand awareness and lead generation.
- Managed social media, SEO, and paid advertising campaigns.
- Leveraging my certification in email marketing, I designed & developed personalised and highly targeted email campaigns that resulted in a significant increase in open rates, click-through rates, and ultimately, conversions.